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Product Marketing Manager - Mobile Games
2 years ago
Get to know The Pokémon Company International
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter (twitter.com/pokemon), and Instagram (instagram.com/pokemon).
Get to know the role
Job Title: Product Marketing Manager
Job Summary: The Product Marketing Manager creates and executes go-to-market plans and live operations support for key Pokémon mobile titles. Partnering closely with a cross-functional team of The Pokémon Company International stakeholders, channel leads, vendor/agency partners, and distribution platforms such as Apple’s App Store and the Google Play Store, this role will carry out marketing plans, ensuring streamlined communication and flawless execution.
FLSA Classification (US Only): Exempt
People Manager: No
What you’ll do
- Develop go-to-market plans and campaigns supporting mobile game launches and LiveOps events.
- Collaborate with game development teams to understand and guide the product vision, with the goal of creating an engaging customer experience throughout the entire product lifecycle.
- Work with the agencies on the planning, approval, and execution of omnichannel marketing campaigns.
- Partner with internal channel leads to communicate product information, build marketing plans, and successfully execute.
- Lead the development of user research and surveys.
- Ensure campaign performance is measured, analyzed, and shared with partners.
- Build strong relationships with both internal teams and international partners.
- Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.
- Provide leadership for industry objectives, strategy, and content for targeted audiences across industry campaigns and events.
What you’ll bring
- Five (5) to seven (7) years of related professional experience.
- Bachelors degree required.
- Deep knowledge and a passion for the mobile games industry.
- Experience of working with external partners, particularly international ones.
- Experience shipping mobile games to a global audience (ie. distribution beyond the United States).
- Demonstrable ability to project management and the ability to oversee multiple projects with various key stakeholders.
- Excellent analytical skills.
- Proven knowledge in defining and executing a short and long term go-to-market strategy.
- Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
- Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
- Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
- Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions.
- Organized and process-oriented with proven ability to manage multiple projects at once.
- Proficiency in Microsoft Office Suite.
- While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An employee first culture
- Company events that celebrate the spirit of Pokémon
- Competitive cash-based compensation programs
- 100% employer-paid healthcare premiums for you
- Generous paid family leave
- Employer-paid life insurance
- Employer-paid long and short-term income protection insurance
- Fitness reimbursement
- Commuter benefit
- LinkedIn learning
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
Internal Job Profile: Product Marketing Manager (IC3)
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