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Product Marketing Manager, Casual Games
1 year ago
Job Posting Title
Product Marketing Manager, Casual GamesSummary
Big Fish Games is looking for an experienced, results-driven Product Marketing Manager with a proven track record of driving product success across the player lifecycle. An ideal candidate for this role will be a strategic and tactical thought leader for CRM and Lifecycle Marketing, eager to play a role in growing the Product Marketing discipline at Big Fish.
You’ll collaborate on marketing initiatives which will drive customer engagement, retention, monetization and win-back. You’ll be a professional with a particular focus on developing player journeys and aligning marketing with development teams at all stages of live game management.
You will work within the Brand team, as part of the Growth department, serving as a marketing point of contact with studios, working on our casual portfolio games to help shape and build them into relevant and differentiated brands.Responsibilities
Lifecycle Marketing Excellence
- Collaborate on driving innovation, assessing technological solutions, championing testing and establishing organizational best practices across CRM and Lifecycle Marketing.
- Manage the studio side marketing tech pipeline, collaborating on integrations, managing feature request prioritization and participating in related sprint planning with studio dev, while managing the asks from various marketing stakeholder including ASO, UA, Ad Monetization and Insights teams.
- Have knowledge of CRM (email, inbox, interstitial, push) systems such as Leanplum, Salesforce, Braze or Adobe, managing marketing tools connected to product integration and continual management.
- Work at both the tactical and strategic level while addressing potential business challenges, diving deep and digging up insights.
- Serve as a marketing point of contact for development teams, providing marketing insight and guidance to studio leadership and ensuring marketing opportunities and interests are represented at all stages of game development, launch and live operations.
- Collaborate and execute on strategies that produce holistic customer experiences, mapping the customer lifecycle and focusing on key strategic opportunities across the pivotal stages of the customer journey.
- Perform competitive product analysis and teardowns while maintaining a thorough understanding of the competitors landscape and market trends.
Live Campaign Management
- Manage player communications across the entire lifecycle of our casual games to increase engagement and monetization within our live titles.
- Lead tactical player comms and go-to-market campaign planning for channels including email, cross-promo, push, in-game marketing tools.
- Plan, own, and execute testing roadmaps to continuously improve multi-channel (push, email, in-game, etc.) performance that lead to growth.
- Manage and socialize marketing calendars and marketing plans to support content releases and live operations promotional planning.
- Identify and pursue opportunities within the product roadmap for featuring, coordinating with Platform Relations to maintain a featuring roadmap and prepare featuring asks for partners.
- Use data to analyze and optimize performance of our marketing channels and share results with cross-functional and executive leadership.
- Communicate timeline, risks, issues, and mitigation plans both verbally and in written format.
#LI-Remote
Qualifications
- 3+ years of experience in the consumer facing product marketing function of a company, preferably in online entertainment products.
- Bachelor’s degree in a relevant field or equivalent in-role experience.
- Positive, agile team player with a self-serve attitude. Someone who will roll-up their sleeves, jump in and get the job done.
- An individual comfortable working autonomously, that will proactively seek out information and drive projects with little instruction.
- Entrepreneurial with bright ideas around how to optimize product marketing at Big Fish.
- A great communicator, with good presenting skills and a strong ability to build relationships with key partners across senior levels.
- Flexibility, organizational skills, and the ability to prioritize in a changing business environment.
- Excellent analytical, verbal and writing skills.
About Big Fish
Celebrating 20 years delighting players worldwide, Big Fish Games is a mobile games category leader in Casual & Social Casino.
Big Fish operates an extensive portfolio of popular games across genres, including EverMerge, Cooking Craze, Gummy Drop, Big Fish Casino, Jackpot Magic Slots, and Fairway Solitaire. Our core values: All about the player, Talent Unleashed, Collective Brilliance and Good Business, Good Citizen.
Why Big Fish?
At Big Fish Games, we make the best games, the best possible way. We show up every day to enchant and delight our players and contribute to building a great company. We think big because that’s what our players demand.
B ig Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
Location
Remote - USA (Job Posting)Job family
Marketing AnalyticsContract Type
RegularTime Type
Full timeCompany
Big Fish Games
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