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Product Marketing Manager (12m FTC, Maternity Cover)

Role overview:

The PlayStation Services Marketing team is responsible for developing a market-leading ‘must-have’ service offering that adds value for our Players and improves their gaming experience.

The Manager, Global Services Marketing is responsible for the design and development of the brand positioning and strategic plans to drive acquisition, retention, and engagement for PlayStation Plus in collaboration with Global Service Business Operations and horizontal delivery teams across the PlayStation marketing organisation.

What you'll be doing:

• The Manager (Services Marketing) is responsible for leading and supporting a team of two Brand Managers in a fast paced and sophisticated subscription focused environment.
• The team will be passionate about:
• Supporting Global Service Business Operations Ambitions, improving consumer service value perception, driving engagement, and enabling base growth.
• Continuing a Test and Learn focus to understand the impact of marketing.

Over the cover period the candidate will be expected to undertake the following responsibilities:

• Continue the ongoing integration of the new PlayStation Plus positioning across owned channels and paid media assets. Champion the use of the new positioning toolkit across the wider marketing organisation.
• Work with the PlayStation Creative Services group on the creative expansion of the PlayStation Plus brand toolkit.
• Design and elevate GTM plans for cross portfolio and standalone PS Plus community moments.
• Lead the development of DCO creative to support the PS Plus FY24 paid media targeting strategy.
• Focus on optimising owned channel experiences across Web, CRM and Console.
• Finding cross portfolio collaboration opportunities including but not limited to:
  • PS5 Brand
  • PS Stars
  • 1st and 3rd party software
  • Sony Pictures Core
• Provide ongoing support to territory marketing teams, provide campaign updates, creative and performance reporting.
• GTM plans for marketing brand partnership opportunities.
• Lead the PlayStation Plus ‘Digital at Retail’ strategy and toolkit development in conjunction with the channel experience team.

What we're looking for:

• Proven senior professional across Marketing (Business/Communication preferred)
• In depth knowledge via years relevant entertainment or retail online marketing experience.
• Consistent track record of leading and governing a team, and your respective product/services marketing.
• Experience developing brand and copy guidelines.
• Extensive experience developing and implementing content marketing programs across owned, earned and paid digital marketing channels.
• Solid understanding of both bricks-and-mortar and online retailing.
• Handling suppliers including media agencies.
• Ability to run multiple high priority projects at one time and able to deliver whilst also ensuring your time is guided and working effectively.
• Strong analytical and quantitative skills with a proven track record in data-based decision making, and proficient with financial and operational analysis.
• Build innovative Omni-Channel strategies to reach key customer segments optimally.
• Highly organised with the ability to handle multiple tasks/projects at once.
• Ability to prioritise concurrent tasks and find solutions where there are conflicting priorities and delivery timeframes.
• Return on investment focused with proven experience of improving conversion.
• Customer centric approach, collaborative stakeholder engagement/management

Benefits:

• Discretionary bonus opportunity
• Flexible working (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers