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Player Insights Lead | New Games

Craft:

Job Description:

This very exciting role will focus on guiding the development of new games and brands, through both the comprehensive understanding of consumer behaviour now and in the future - from the inception of game ideas to their launch.

The role is primarily responsible for leading a range of primary market research and integrated analytics projects and is responsible for ensuring the effective implementation them with clear and compelling outcomes which can help guide and drive new game development.

As an NPD role, you will be embedded in New Games, and your work will be fundamental to the roadmaps and timelines of game development, to ascertain product- market (and audience) fit, inform product positioning and features and also guide brand and marketing strategies.

Although you will be part of the Marketing organisation, the role needs to build incredibly strong relationships with all Games Leads teams in New Games, and New Games Leadership itself – and be accepted and celebrated as one of the New Games Unit, as well as the Marketing unit.

As a member of the Marketing team, you will also have strengths in understanding market dynamics, consumer needs, commercial success of digital products, and competitive inputs.

You will be fluent and recognized for having an expertise in Quantitative and/ or Qualitative Consumer Insights with strong market research technical skills, well- versed and hands- on experience across multiple research solutions and statistical modelling techniques including Concept/product tests, Customer Experience and Satisfaction studies, Brand equity/ Health studies, U&A studies, Segmentation.

They will also be able to provide strategic clarity and guidance to highly senior partners across product and marketing - guiding the development of multi- million dollar games development projects and game launches.

Primary partners will be New Games teams, New Games Product Marketing and Central Player Insights teams.

We will arm you with the best in market capabilities as well as access to our full range of data and analytics solutions.

Your role within our kingdom

Insights Delivery:

• Create long- term, testing plans that build cumulative insights over game development life- cycle for each New Games project that are agile to shifting roadmaps
• Also deliver an insight- driven game development model than can be repeatedly used or adapted to needs
• Demonstrate a deep understanding of the games’ aims and objectives and deliver results that meet or surpass games expectations.
• Build powerful, embedded relationships with game leadership
• Act as an effective, day- to- day point of contact for the game team keeping them informed of project progress.
• Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations
• Seek to find ways to add insights beyond the “set piece” insights pieces
• Work beyond player insights to work closely with and synthesise roadmaps and analysis from MCI and from Performance Marketing/ASO testing
• Actively drive issue- based analyses, build effective analytical presentations and consultative storytelling to clients and present to the clients including C- suite management in a straight- forward way.
• Develop expertise around quantitative methodologies, data tools, and advanced analytics including segmentation and key driver analysis.
• Work with Player and Consumer Insights and Marketing to align new game development with business priorities beyond new games – where suitable, commission shared projects to build combined understanding, eg. future of Candy franchise.
• Seek beneficial synergies, with Player + Consumer Insights, Central Insights, Strategy and MCI
• Establish an open culture in which team members are challenged but treated with respect and rewarded as appropriate.
• Good team resource management leading to on time delivery & meeting quality expectations.

Skills to create thrills

Competencies

• Bachelor’s degree in Business, Marketing, Social Sciences or related fields
• Market research experience.
• Experience with software, mobile & games in multiple genres a pre- requisite – ideally in an embedded in house capacity
• Track record of projects that directly led to successful games/features with proven business impact
• Experience building powerful, embedded relationships with game leadership
• Experience in managing a high volume of complex quantitative and qualitative research studies under tight budgets and schedules.
• Experience analyzing a broad array of data types (e.g. qualitative research, secondary research, social intelligence) with a focus on quantitative research data.
• Proven track record to positively impact digital product strategy outcomes and ability to influence people.
• Excellent verbal and written communication skills including presenting to C- Suite clients.

Qualities

• Really pro- active, can- do attitude, with a reputation for providing clarity and creating positive energy.
• They will be low ego and curious on one hand, but also capable of being constructively challenging where we need to question our assumptions.

• We are looking for someone who can formulate and ask good questions, but also draw conclusions and recommendations from the answers.
• Intellectually curious, critical thinker and impact driven.
• Able to demonstrate strong analytics, data- based decision making.
• Open- mindedness and great interpersonal skills, you will navigate our Kingdom with ease.
• Flexibility to work with autonomy across different timezones.

About King