Performance Marketing Specialist
1 month ago
About Bigger Games
Bigger Games is a mobile gaming company based in Istanbul. Our goal is to create great games that will be remembered forever and that will become a part of millions of lives everyday.
At Bigger, we merge art, technology, and fun together to succeed. We aim for great execution and passionately work on each and every detail in our casual games to build the best experience for our players. Our titles have reached over +110 million downloads so far and more exciting projects are on the way!
We're looking for a Performance Marketing Specialist responsible for establishing and executing strategies to touch millions of users, working with a talented team. At Bigger, we aim to reach millions of users, and our Marketing team is the key player in helping us fulfil this mission.
If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!
WHAT YOU DO
- Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions
- Constantly test new tactics, new campaigns, and new ad networks to improve the user acquisition process
- Work closely with ad networks and manage the relationships
- Analyze the user data and identify the growth opportunities
- Understand the market dynamics, user acquisition tools and users to improve the whole user acquisition process
- Work together with marketing artists to create better-performing creatives
- Closely follow the competition and gather market intelligence to establish new best practices
WHO YOU ARE
- University degree in Engineering, Mathematics, Economics or relevant fields
- Minimum one (1) year relevant experience
- Knowledge of user acquisition on ad networks like Facebook, Google, AppLovin, etc.
- Outstanding analytical skills to make data-driven decisions and strength in data analysis
- A good sense of gameplay experience and special attention to detail
- Strong knowledge and desire to work in mobile gaming
- Being results-oriented and metric-driven
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