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Paid Media Strategist

Would you like to increase awareness, drive growth, and user acquisition for an award-winning games publisher known for brands such as Cities: Skylines, Crusader Kings, Stellaris, and Prison Architect? Are you a digital native who enjoys digging into data and finding new ways to work with digital marketing and advertising? Apply today and play an important role in bringing in more passionate players to our games.

About the role

As a Paid Media Strategist you will be part of the Paid Media Team and work with building awareness, generate interest & drive engagement for our games through paid media. You will do this while contributing with a creative mindset, expertise in advertising and marketing strategy. This is a great opportunity to be part of a dynamic marketing team with talented colleagues!

Together with your colleagues in the Paid Media Team, you are responsible for the overall paid media strategy for all of our brands. This includes:

• Planning, analyzing and optimizing paid media campaigns throughout multiple stages of the digital marketing funnel ranging from Awareness to Purchase Intent.
• Maintaining a close dialogue with agencies, media houses, advertising partners and networks around the world to plan and deliver campaigns with great results.
• Providing valuable input on marketing strategies together with other marketing disciplines, such as Product Marketing, CRM, Web, Creative Marketing and Community.

The Paid Media Team is part of the Digital Marketing Department, and you will work closely with both Web and CRM in this role to create the Digital Marketing Strategies and Campaigns for our games.

Qualifications

• Experience in digital marketing, managing advertising budgets and digital marketing campaigns
• A good understanding of digital media channels and platforms such as Meta & Google Ads
• A good understanding of ad creatives and copy
• Analytical experience in ad platforms and analytics tools such as Google Analytics
• Experience with stakeholder management and working in a cross-functional setting
• A familiarity with the gaming industry and games published by Paradox Interactive is a plus.

On a personal level, our ideal candidate is driven and dedicated, but also gentle and empathetic enough to work well both independently and in a team setting. We believe you are ambitious, creative and have great communication skills. You are curious and eager to learn about new and upcoming possibilities in digital marketing.

Furthermore, the right candidate needs to have an analytical mindset and have the ability to take a step back to see the full picture as well as focus in on the details, and how every little bit plays a part in the whole.

Practical information

Scope: Full Time

Reports to: Head of Digital Marketing

Location: Stockholm

If you think that this description matches you, we highly encourage you to apply as soon as possible as we will interview candidates continuously. If you don't match all the requirements, please demonstrate how your passion, attitude and interest in Paradox might compensate for this.