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PR Manager
1 year ago
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe.
We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we’ve recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association) and our games have been downloaded in every country on earth!
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
Our ideal PR Manager will have plenty of experience in managing the public relations and front-facing image of gaming or technology companies. They will have a strong set of contacts with relevant media and understand the publication landscape of the industry.
What you tell your friends you do
“I manage the media strategy and press coverage of Kwalee to position it as a global gaming leader”
What you will really be doing
- Lead on the Kwalee’s corporate PR strategy, maximising proactive opportunities
- Build and manage relationships with media, industry bodies, influencers, educational institutions and others
- Liaise with agencies and partners to maximise the effectiveness of our PR
- Identify reactive PR opportunities, including emerging news stories and enquiries from the press
- Coordinate the organisation’s organic social media and blog strategy and content creation process, managing a small team to achieve key objectives
- Identify and cultivate good stories and case studies across the organisation and develop them into proactive public relations stories
- Create opinion shaping campaigns that generate impactful global, industry, national and local media coverage
- Monitor external channels such as media, blogs and forums to identify trends and manage Kwalee’s reputation
- Identify, measure and report on key KPIs and metrics that link Kwalee’s media outreach with business goals
- Coordinate spokesperson interviews and quotes
- Write press releases, creative briefs, blogs and scripts
- Proofread and copy edit to ensure that written content is accurate, quality and adheres to brand guidelines
How you will be doing this
- You’ll be part of an agile, multidisciplinary and creative team and work closely with them to coordinate efforts and get the best results.
- You'll think creatively and be motivated by challenges and constantly striving for the best.
- You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and requirements
- Previous experience of managing tech or gaming PR for an established company
- Comfortable working with cross-functional teams to develop PR opportunities
- Experience developing content, campaigns and working across a mix of media platforms
- Experienced in managing a budget and maximising return on investment
- At ease with using numbers and metrics to evaluate the success of our PR
- Knowledge of the games industry and which publications and partners are relevant to our needs is a plus point
- Travel to international events will be required in this role
- Able to work with other functional teams in the Mobile Publishing Department, as well as with other teams within Kwalee.
We offer
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
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