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Marketing Manager

Cash Live is a live-streamed, free-to-enter poker game show on mobile which features fast, daily live-streamed hosted tournaments where players compete for real-money prizes.

We’re looking for a superstar Marketing Manager with a strong focus on user acquisition, ad campaign optimization, user growth, and retention. The successful candidate will oversee all marketing initiatives for Cash Live, whether that means performance marketing, influencer marketing, social media management, public relations, etc. You use your data analysis skills to measure the performance of various marketing campaigns to bring in new users and optimize the performance of all campaigns to yield the greatest ROAS. In addition to strong analysis skills, you have excellent communication skills, creativity, and a keen eye for detail.

Responsibilities:

• Drive the marketing and user acquisition strategy and execution for our mobile game.
• Own the business outcome of your marketing campaigns and constantly optimize to drive towards the product’s business objectives.
• Define how we measure success - establish benchmarks and criteria to evaluate campaign performance.
• Define and improve marketing processes and best practices.
• Define and manage ad spend budgets.
• Manage all aspects of Facebook and Google advertising: build ads, analyze data, optimize continuously, and manage creatives testing.
• Analyze your ad spend and use the data to formulate your strategy.
• Optimize ads for efficiency based on performance data using

Requirements:

• 3+ years of experience in a high-scale, hands-on performance marketing role for mobile games or apps.
• Experience launching and operating cross-channel user acquisition campaigns for mobile games or apps.
• Experience in performance marketing, online advertising, media buying, influencer marketing, social media management, public relations, lead generation, ASO, SEO, etc.
• Strong analytical, quantitative, and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS, ROI, LTV).
• Knowledge of multiple aspects of the advertising industry including ad channels, mobile measurement partners, fraud detection/prevention, and A/B testing strategies for campaign and creatives optimization.
• Strong written and verbal communication skills to communicate complex problems and solutions to both technical and non-technical teams.
• Comfortable with uncertainty and incremental change.
• Self Starter!

Nice-to-Haves:

• Experience in marketing real-money or social casino products.
• Graphic design experience.
• Video editing experience.

Job types:

• Full-Time
• Permanent

Location:

• Downtown Vancouver, BC
• Remote During COVID

About Cash Live:

Backed by Yellow, Snap Inc.'s Accelerator Program, Cash Live Entertainment Inc. is one of Vancouver's exciting new tech start-ups founded by a top-ranked Canadian professional poker player and a mobile gaming veteran.

Please send your resume and cover letter to: hiring@cash.live