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Marketing Manager
2 years ago
Who We Are:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.
What You Will Do: Marketing Manager
- Develop a nation-wide marketing strategy for the brand including market analysis, positioning, creative strategy, messaging, PR/social, media planning, pricing, and promotion
- Deliver data driven strategies based on customer segmentation, demographics and market forecasts to drive engagement and retention
- Partner closely with functional team and local publishers to develop long-term, cohesive strategy to drive brand and key business metrics
- Work closely with publishing partners to develop eSports strategy for NBA2K in China
- Identify and manage partnership opportunities with external brands to drive brand awareness and or purchase of our titles
- Collaborate with functional team/publishers on assessing new content for product offerings
- Work closely with in-house and external public relations/social teams in developing PR/social strategies and execution
- Liaison with media and creative agencies
- Responsible for localization needs and management of local social channels
- Manage the internal approval process for all consumer facing marketing materials
- Oversee marketing plan budgets; manage and track expenditures
- Collaborate with Business Development, Commercial / Growth team for tracking and monitoring revenue numbers and measuring impact of marketing effort
- Maximize retail marketing effectiveness in conjunction with Take-Two Channel Marketing and local publishers while providing support to the Take-Two sales force
- Monitor, review, evaluate and report on all marketing activity and results
- Moderate travel required (industry events, developer visits, sales support/satellite office meetings)
Key to success in this role:
- Approximately 5 - 8 years of relevant experience in cross functional, consumer marketing in FMCG, entertainment, or consumer lifestyle brands
- Extensive experience in developing, maintaining, and delivering on marketing strategies to meet company objectives
- Digital marketing experience including some social media and a broad foundation in offline marketing
- Ability to build strong collaborative relationships with a diverse range of partners in the Chinese market
- Demonstrated experience managing and influencing internal teams and external partners
- Strong communication, interpersonal and conceptual thinking skills
- Knowledge of the Chinese gaming market and passion for NBA and basketball preferred
- English language proficiency - preferably worked in MNCs with experience dealing with global team
- Sharp with numbers
- Self driven / self starter
- Has a passion for NBA
- A Gamer
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