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Marketing Manager, Americas - NBA 2K and Sports

Who We Are

2K publishes some of the most popular video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM and Sid Meier’s Civilization. Our Marketing teams are comprised of experienced and hardworking professionals who work together and across the company to build memorable and innovative campaigns for industry-leading titles.

What We Need
We are seeking a Marketing Manager to work alongside our Americas Marketing Team and support all integrated marketing efforts to launch and sustain NBA, PGA & WWE 2 products. The ideal candidate should be passionate about the NBA and gaming. The ideal candidate will have the ability to work on-site at our facilities in Novato, CA or remotely (currently remotely during COVID restrictions).

What You Will Do

• Reporting to the Director of Marketing, Americas + Australia, you will be responsible driving marketing execution for the Americas. You will participate in the following:
• Work with Americas Marketing Team to build integrated marketing plans that target specific audiences through outstanding consumer journeys and experiences.
• Take a lead role in the briefing process for both internal and external creative needs
• Responsible for trafficking creative assets from internal teams to external agency, partners and teams.
• Contribute to development of retail marketing plan in collaboration with channel marketing team.
• Liaise between media, channel and creative teams to build brand assets for paid media & retail campaigns within required timelines
• Contribute to event briefs, and lead event teams to ensure effective & on budget execution of brief
• Liaise with Commercial and Analytics teams to mine data and insight into consumer behaviors in each market
• Be a true specialist on our products, our consumers, our competitors, and culture

Who We Think Will Be a Great Fit

• 3-5 years of experience marketing experience working for a consumer brand, on the brand, media and/or agency side
• Experience executing paid media campaigns
• Experience executing retail marketing campaigns
• Agency experience a plus
• Highly creative and organized, detail-oriented and deadline driven
• Excellent multi-tasking and self-management skills – are able to take direction and constructive feedback
• Above average knowledge of NBA, PGA & WWE players and products
• Knowledge of video game industry
• Self-starter, able to take ownership over tasks and carry them throughout to the end