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Marketing Director

Job Summary:

Marketing Director position in the Square Enix Europe Marketing organisation.

The role requires a strategic leader and creative thinker, with a high level of marketing & leadership experience with a strong passion for the games. You will be responsible for building the pan-Western or Regional strategic plan, working with international stakeholders across various disciplines.

Successful candidates will have a strong record of accomplishment in marketing games & Leadership. You will have demonstrated your ability to define clear goals and develop creative, high-impact strategies and activities to achieve those goals, based on a deep understanding of intended audiences.

If you are excited by the idea of working with a diverse global team, have demonstrated great strategic vision and planning throughout your career, and are passionate about video games, technology and entertainment, apply.

Key Responsibilities:

Pan Western Strategy

• Build Western or Regional (Europe) Marketing strategic plans.
• Define the Project objectives & communicate measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
• Such plans would include but are not limited to areas such as setting the product positioning (target, promise, reasons to believe), competitive analysis, messaging, marketing collateral/assets, use of owned online/digital channels, category analysis of genres, research plan, social & influencer plans, creative direction.
• Work with internal stakeholders (sales, development studios in both the West & Japan) in setting the sales lifecycle commercial forecast and P&L for the Western markets, recommending business model / pricing strategy and continually drive toward meeting the necessary business goals.
• Drive consumer and data research and demonstrate effective implementation of learnings in growing the business and measuring campaign effectiveness/ROI.
• Build a detailed understanding of the product and be able to champion / deliver high-impact presentations as required.
• Organise project kick offs.
• Prepare Marketing Greenlight presentations (as applicable)
• Set and manage project budgets.

Creative

Working with the internal Creative Director, Creative Services Studios and External Agencies, demonstrate strong creative vision, with a clearly defined creative brief and delivery of promotional collateral for the campaigns. Work with internal and external stakeholders to ensure the game title’s core values / campaign’s key messaging are communicated to deliver high quality materials on budget and on time.

Stakeholder Management

Work in a diverse group of cultures with both internal and external stakeholders, including:

• Western and Japanese Development Studios
• Regional, Territory Marketing & PR teams

Work closely with studio development teams to fully understand the project and relay information to necessary stakeholders in the Western business. Drive best practises and influence decision-making for the benefit of the project.

Ensure that the Territory Go-To-Market plans are aligned to the Western & Regional Strategy plans. Lead regular market check-ins with Regional Project Leads/Territory teams to drive campaign adjustment and results.

Requirements

Reports to:

Senior Marketing Director

Key Stakeholders:

CMO, Executive Directors, Marketing Directors, Square Enix Japan Marketing & Publicity, Development Studios, Territory marketing teams, Community & Service and Production teams, Consumer Insights, Digital Own Channels team, Social & Influencer teams.

Knowledge & Experience

Essential:

• Proven experience of strategic planning and executing game marketing campaigns, having worked on large game projects previously.

• Experience of working across multi-disciplinary departments and international markets including, Europe, Australasia, North America and Japan.
• Good and confident communicator / presenter, with proven ability of communicating with a diverse number of international stakeholders.
• Very good project management capability.
• Ability to brief, manage & modify campaigns across touchpoints to excite and engage consumers.
• Good experience of tracking campaign results via previously agreed measures.
• Excellent at writing detailed briefs and presentations.

Desirable:

• Degree level of education or equivalent, and/or CIM qualification.
• Some understanding of the Japanese games market and any differences in market preferences and publishing strategies and tactics, to Western markets.

Competencies, Skills & Attributes

Essential:

• Very strong team player - able to work within an interdisciplinary game team and international business.
• Able to work under pressure and find solutions to multiple and varying needs.
• Self-motivated and pro-active – taking ownership of projects to drive them forward.
• Good business acumen.

Desirable:

• Understanding of game development and willing to learn more about how games are developed.
• Additional languages (European &/or Japanese) a plus but not compulsory.

Other

Essential:

• Willing to travel and stay away from home. Valid Passport to enable international travel, where necessary.
• General interest in current trends in entertainment content and promotion.

Desirable:

• Shows passion and excitement about video games, keeps up to date with developments within industry.