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Marketing Director - Unannounced Title

Does the challenge of creating an exciting AAA Free to Play game at a new studio excite you? Here at DPS Games you have the chance to join a new creative project at the early stages of game development. You can leave your mark on the game and be part of creating something truly unique.

We are self-publishing our own title, and are fully funded by Wargaming.net, one of the biggest publishers of FTP games in the world. Our studio leadership are industry veterans, and we believe we’re building a great studio culture in the best studio space in Guildford. If you think you have the talent to join a world class team, we’d love you to come and look at our studio.

Job Overview

DPS Games is looking for a Global Marketing Director. In this role you will drive the development and management of multiple brands across both DPS Games and the wider Wargaming group.

Reporting to the Global Publishing Director, this role will be responsible for developing and executing long-term franchise strategy, brand development, and go-to-market plans. You will work closely with the development teams to define the brand essence and ensure clearly differentiated features, translate product features into marketing pillars and key communication points.

You will brief the internal marketing team on creative development and assist them in managing external creative partners.

You will be highly collaborative while possessing confidence and passion to persuade others to buy into your vision.

What will you do?

• Lead and grow a Brand team who will work closely with the rest of Publishing, product development and marketing to develop brand strategies, product positioning and assets around announce, launch, and major content and marketing updates for the life of your products
• Grow and manage a Community and Social media team, with the intent of retaining players through our game social media accounts and owned channels
• Be the primary advocate for the franchise strategy to the studio executive team, achieving buy-in and alignment across the organisation
• Give direction to internal Creative Services team and help manage external agencies to execute on your brand strategies and campaigns
• Work with the Business Intelligence team and external research agencies to: continually test new and existing products, understand larger industry and genre trends and translate that into uniquely differentiated positioning and creative strategies, as well as helping the development team make informed decision on the future direction of the products
• Manage the relationship with the Wargaming Communications team
• Work alongside the Business Development manager help relationships with 3rd parties for promotions and partnerships, and well as licensed content
• Work alongside the Live Operations team to plan and manage timings and product life cycle

What are we looking for?

• Previous experience as Senior Marketing Manager or Director level
• Experience building, growing, and nurturing highly functional marketing teams
• Experience with AAA free-to-play titles and management of KPIs for these titles
• Strong presentation, written and analytical skills that can be used to advocate for marketing and development teams
• Strong cross-team communication skills – the ability to manage and communicate at all levels
• Experience working globally and incorporating cultural differences into global positioning and creative strategy

Hybrid and Flexible Working:

We understand that balance is important, whether you choose to work from the studio or at home. Keeping our employees connected is a top priority, and our studio is designed to be a creative environment for our people to thrive. We are committed to setting our people up for success and allowing them to work flexibly to deliver results. As such, we offer hybrid working in addition to a flexible contract arrangement (no core hours), to help us deliver on our company goals and ensure we focus on our teams worklife/work balance and wellbeing.

Health & Wellbeing Support

We support our people to be the best versions of themselves – both in and out of work. We offer access to a range of support, benefits, and tools to help maintain good physical and mental health, from gym discounts to mental health first aiders, and a dedicated employee assistance program.

About DPS Games:

DPS Games is a proud member of the Wargaming group and home to a great deal of passion and love for video games. Founded in Guildford, UK, DPS Games is a globally distributed development studio, dedicated to building new games which are action packed, and universally loved. Like Tanks they’ve bounced a lot of damage, but now they’re ready to make some mayhem of their own.

At DPS Games: Play is Everything.

DPS Games is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex including sexual orientation and gender identity, national origin, disability, or any other characteristic protected by law.

For regular updates follow @DPSGamesStudio on Twitter or visit DPSGames.com