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Marketing Analytics Director
2 years ago
Job Posting Title
Marketing Analytics DirectorSummary
The Director of Marketing Analytics will be responsible for developing and creating a marketing analytics strategy and function which provides market research and analysis to drive smarter and more informed business decisions to improve overall business strategy. The role will collaborate with our Marketing leadership, Commercial Strategy and Product teams to lead the development of in house analytical tools and processes. This position requires a deep understanding of marketing technology, customer surveys and segmentation, data analytics and modeling.What you'll do
- Build the Marketing Analytics team and define the roadmap for marketing analytics and tools
- Deliver actionable insights based on quantitative analysis in line with industry best practices
- Provides the strategic leadership, collaborative coordination, and creative problem solving to mentor and manage a successful team
- Develop and lead analytics on market conditions driving product sales
- Develop metrics to measure effectiveness of campaigns, channel performance and customer sentiment
- Lead global customer surveys and other measurements of customer satisfaction
- Lead team in the utilization and optimization of data analysis
What we're looking for
- BA / BS
- 4+ years leading a Market Analytics function
- 5+ years of experience with analytic techniques, statistical modeling, and web analytics
- Experience working in Customer Experience and/or Voice of Customer roles prior, including surveying a customer base for feedback
- Outstanding oral, written and communication skills with the ability to present to small and large groups including Global Executives and deal with unexpected questions and challenges while presenting
- Excellent and proven project management skills
- Proficiency with BI reporting & Tableau (in addition to other similar programs and platforms)
- Strong technical skills, including database tools and programming languages (e.g. SQL, Python, R)
- Meets challenges consistently and confidently with energy and drive. Motivated by results, urgency, and personal commitment
- Possesses high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player
- Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people
- Understands the link between excellence in data acquisition/warehousing/insights, and how to leverage this as a competitive advantage in the marketplace
- Strong interpersonal and relationship-building skills.
Why Aristocrat?
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
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