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User Acquisition Specialist
4 months ago
User Acquisition Specialist
Department: Marketing
Employment Type: Full Time
Location: London, UK
Description
Who are we?
Tripledot Studios was founded by a team of industry veterans from some of the biggest names in mobile games such as King, Peak Games, Facebook, and Product Madness.
We are now a 500 person mobile games studio, headquartered in London, with offices in Warsaw, Barcelona, Minsk, Jakarta and Melbourne.
- The Financial Times awarded Tripledot the Fastest Growing Business in Europe in 2022
- Tripledot won Tech Growth Business of the Year 2021 and 2023
- PocketGamer just awarded us Best Mobile Developer 2023
We are a record breaking, chart-topping mobile games studio that is currently leading in the Casual mobile gaming space.
Our guiding principle as a team is that when people love what they do, what they do will be loved by others.
The studio is filled with people who love taking things apart and figuring out how they work. We enjoy problem-solving and most importantly, we LOVE making games!
Role Overview
About the Role
We are looking for an enthusiastic Marketing Analyst to join our London Office. In this role, you will work closely with the Product and Marketing teams in order to improve our games’ monetisation strategy.
Key Responsibilities
- Managing the full UA process for a mobile game - Planning and execution of marketing campaigns
- Overseeing the marketing campaigns across multiple channels and platforms
- Producing comprehensive reporting, analysis of ROI and identifying new opportunities to support our key games
- Experimenting and analysis of campaigns for existing and new games
- Developing briefings for ad creatives and helping with the production of marketing materials
- Managing business relationships and day-to-day communications with partners (such as Google and Facebook)
- Working closely with the product team to improve the game to help drive revenue
Required Skills, Knowledge and Expertise
Who you are:
- You are a strong analytical and technical person who is also able to problem solve. creatively and thrive in a fast-paced, dynamic environment.
- You’re a strong communicator who is not afraid to take ownership and work independently as well as in a team.
- You are able to see the big picture as well as be extremely detail oriented.
- You’re the kind of person who wants to understand the “why” not just the “what”.
Requirements
- 1-2 experience in a Performance Marketing / Growth Marketing / User Acquisition related role.
- Strong Excel ability, able to perform vLookUps, Pivot tables and other basic formulas.
- Experience with Data Visualisation tools such as Lookr (preferred) / Tableau or PowerBI.
- Experience using SQL / Python / R.
- Genuine interest in how the mobile Games industry and ideally some knowledge of Casual games market
- Analytical and metric-driven.
- Fast learner with the ability to be adaptable.
- Organised with high attention to detail
- Ability to work in a collaborative, fast paced environment.
- Eligible to work in London
Working at Tripledot
- 25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
- 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
- Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Paris, Prague, Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- Private Medical Cover: Have peace of mind with private medical cover, ensuring your and your family's health is in good hands.
- Life & Critical Illness Cover: Protect your future with our life and critical illness cover.
- Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development. Includes CPD fund and our learning platform, Hownow.
- Dental Cover: Flash your best smile with our dental cover.
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
- Pension Plan: Secure your future with our contributory pension plan.
- Fertility Support: Receive vital support on your fertility journey with our fertility support program.
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