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Marketing Analyst, Growth

We are embarking on the first steps in our paid growth story at Cloud Imperium Games, but we are not neophytes to incredible growth. We started in 2012 as a tiny startup with a dream and exploded onto the crowdfunding scene to become the biggest endeavor ever launched by the enthusiasm of the crowd. Today we’ve generated over $500M in revenues, including our crowdfunding roots, as we deliver the most transparent and ambitious gaming project in history.

We have years of data on how our player base has grown, and we are now looking for an expert to come in and help support our overall growth strategy through thoughtful analysis and insight. Working in collaboration with other analytic teams and growth leaders, you will be a vital piece to the success of a new business unit, Growth Marketing.

Star Citizen occupies a unique position in the games industry in that it is still actively in development yet is already playable now by thousands of gamers daily. Our players are also passionate testers whose feedback directly results in improvements and enhancements to the game on an ongoing basis. We, therefore, need a savvy and thoughtful marketing analyst who understands that we’re not a final product with all the tools and intelligence in place, but a growing business unit seeking to inject growth through data-driven solutions.

Founded in 2012, Cloud Imperium Games creates cutting-edge videogames that defy expectations. We’re currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.

For more information about life at Cloud Imperium Games, check this out -

What does a Marketing Analyst, Growth at CIG do?

You will balance multiple analytic efforts, using innovative problem-solving methods to deliver key insights that drive new user growth, increased player retention, and increased ARPPU that ultimately leads to higher LTV. You will own analytics for our website and customer funnel, using the data to help guide and support strategic changes/optimizations.

The Marketing Analyst, Growth will support a diverse set of Growth projects and initiatives, including but not limited to:

• You will be deep diving into Google Ads, Google Analytics, internal systems and sources, deriving insights and implementing actionable optimization strategies for performance marketing and growth initiatives.
• Collect, harmonize & review data, build statistical models, interpret results, and formulate key insights.
• Collaborate as part of a team to drive analysis and insights that lead to more informed decisions and improved business performance across KPI’s on new player acquisition, retention, ROAS, LTV, ARPPU, DAU, ARPDAU etc.
• You will own all analytics for CIG’s website, customer/player journey through our funnel and e-store.
• Monitor, optimize, and report performance on campaigns across active ad networks on an ongoing basis.
• Be the company analytics expert in current and future growth strategies and modeling for Growth.

What do we expect from our Marketing Analyst, Growth?

The successful candidate is an accomplished analytical expert who can work both collaboratively and independently to drive projects. You are personable, collaborative, analytical, responsible, detail-oriented, self-motivated and excited to build from the ground up.

• 4+ years of experience with marketing mix modeling, digital & direct response media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience.
• Expertise in measuring funnel and web traffic using Google Analytics and internal sources. Providing insights into customer journey, intent, and trends.
• Proficient working knowledge of Python. SQL, Microsoft Suite, PowerPoint, and Excel.
• Mastery of Google Analytics. We’re migrating to GA4 from 360.
• Highly analytical with strong problem-solving skills and attention to detail.
• M.S. or Ph.D. in quantitative science with heavy focus on data-driven modeling. Mastery of statistical analysis, testing, and experimentation.
• Experience working independently on analytical task to build a story.
• Must be able to detect and work around broken data and investigate every possibility in order to draw a detailed solution.
• The ability to occasionally travel domestically and internationally.
• Strong verbal and written communication skills.
• A high degree of accountability.
• Experience with e-commerce analytics is a plus.
• GaaS experience is a plus.
• Experience working in e-commerce, gaming or LiveOps is a plus.
• Experience with data visualization tools. Tableau experience a plus.
• Data engineering skills to facilitate data movement, ETL, and analysis is a plus.
• Video game enthusiasm with a solid understanding of the connection of gameplay to spending behavior is a plus.

This role is based in Los Angeles and your direct team will reside in LA but cross-functional work will be highly dispersed in LA, Texas, the UK, Germany, and Montreal. This is an inherently collaborative role and will require you to interface regularly with our sales, brand and product teams, website and platform, community, and direct marketing depts.

Pay Range

This position’s expected annual salary range (not inclusive of other benefits) for candidates located in or relocating to Los Angeles is $90,000.00 – $130,000.00 annually.

The actual base pay offered to a successful candidate may vary depending on individualized factors including job-related knowledge, skills, competencies, and experience. Additionally, CIG offers a generous benefit package to eligible employees including health benefits, paid time off, and both short- and long-term incentives (all subject to the terms of the individual programs).

The company reserves the right to modify the base salary and pay range (or any other discretionary payment, compensation, or benefit program) at its discretion and/or for individual performance, company or individual department/team performance, market factors, and other objective business considerations.

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.

Fraud Statement

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.*

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info[@]cloudimperiumgames.com with any information you may have.