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Marketing Communications Activation Lead - FIFA (Nordics)

We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry.

The Challenge Ahead:

The Nordic Marcom Activation Lead develops, executes and measures locally nuanced integrated omni-channel marketing activations for the EA SPORTS FIFA franchise across the Nordic region, with a focus on building player relationships and delivering on commercial goals worldwide.

What a Marcom Activation Lead does at EA:

• Nordic marketing expert: Surface country insights to the team following planning timelines to inform Marcom Strategy for EA SPORTS FIFA.
• Seamless player journeys:
• Implement locally nuanced omni-channel country marketing activations that support the strategy brief;
• Ensure cohesion across all owned and partner Nordic channels; tracks beat readiness and work to remove barriers to execution.
• Connect marketing activation with product and business deliverables: Track and interpret Nordic campaign performance data delivered by analytics teams and translates into actions
• Agency management: Manages relevant agencies and contractor resources.
• Communication specialist: Leads media events alongside internal and agency teams. In-territory contact for publishing and external partners including first parties.
• Activation hygiene:
• Budget tracking: Nordic non-media budget tracking and purchase order raising, receipting for the approved Nordic campaign execution
• Drive process to ensure legal approval on custom Nordic activations
• Localised Content QA: manages reviews and approvals of localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials; localised web pages and others)

Deliverables

• Omni-Channel Activation Plan: Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for Nordic
• Nordic Budget Plan: Deployment of $s by channel in market, optimised ongoing
• Beat readiness Scorecard: Risk and opp assessment on flawless execution of important beats
• Activity reporting and evaluation

Requirements

• Commercial understanding – global and local
• Expertise in football and practical knowledge of the sports industry
• Experience with all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for Nordic.
• Can manage up and in partnership with a complex matrix of partners across regions.

What’s in it for you? Glad you asked!

• Great compensation package plus annual bonus scheme, pension scheme and stock plans
• Private medical insurance and dental care, life insurance and free onsite gym
• Employee discounts and rail season ticket loans
• Annual game points and digital download allowance
• 25 days holiday (including 3 days company shutdown days between Christmas & New Year)
• Two annual staff parties (Summer and Christmas)
• Onsite café, casual dress code and games areas

We thought you might also want to know more about our location:

http://careers.ea.com/our-locations/guildford

Take your career to the next level – apply today!