This job might no longer be available.

Manager, Social Media Engagement

We are Electronic Arts’ Marketing, Commercial, and Positive Play Organization (MCP). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their EA journey. Our teams develop the strategic vision of our games; execute multi-channel campaigns; build global engagement; develop global insights; and we accelerate sales and publishing efforts worldwide. Most importantly, we do all of this by understanding – and celebrating – the diversity of our players, so we can deliver the content they want when and where they want it. Our marketing organization is seeking a Manager, Social Media Engagement for The Sims.

The Manager, Social Media Engagement oversees interactions with our players through implementing content strategies on our social media channels across a number of platforms.

Responsibilities:

• Key contributor to the The Sims global social media strategy.
• Collaborate and coordinate with other managers across the Communications team, MarCom, Brand, and game teams to ensure succinct execution of The Sims tactics/campaign beats.
• Ideate & manage content development for deployment on The Sims social media channels.
• Develop, launch and manage new campaigns including The Sims Season launches, in-game events, evergreen content, and beyond.
• Manage and work directly with third-party agencies to develop engaging multimedia content across multiple platforms.
• Track content development team requests and and brief cross-functional partners on social content needs.
• Form key relationships with influencers across the social media platforms that we partner with to create content.
• Manage and facilitate social media communities by responding to social media posts and developing discussions, when needed.
• Assist in monitoring & reporting social media platform performance using third-party toolsets.
• Assist in research and evaluate the latest trends in order to find new and better ways of measuring social media activity.
• Analyze competitor activity using social listening tools.
• Assist in managing the budget for social media activities.

Requirements:

• 4+ years of experience as a social media manager
• Experience developing creative and engaging social media strategies
• Strong writing experience and verbal communication skills