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Manager, Organized Play Product Marketing

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter (twitter.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

Job Title: Manager, OP Product Marketing

Job Summary: Leads a team of business critical product marketers who will prepare marketing strategies and programs for Organized Play and Premier Events. The role is responsible for supervision of a team that will look after Organized Play, Retail Play! Pokémon programs, and Premier events through defining strategic marketing direction and driving execution to achieve long-term business goals. You will be expected to know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position.

FLSA Classification (US Only): Exempt

People Manager: Yes

What you’ll do

• Scale, coach. and mentor a product marketing team with a focus on Organized Play and Premier TCG Events
• Partner with Product Marketing Management, Development, Game Studio, Events, and Organized Play teams to define major strategies, objectives, and KPIs to determine the scope and success metrics of our campaigns
• Plan and prioritize OP marketing calendars and projects, ensuring OP and Premier Events strategy nests into overall TCG roadmap
• Evaluate product/program performance to help develop and update company goals and objectives based on reporting for campaign performance and other appropriate KPIs
• Recommends changes to current product development procedures based on market research and new trends.
• Know your customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market position
• Lead the development of creative and program strategy, GTM plans, and iterative processes and campaigns through partnership with OP and Events teams
• Manage the development of marketing plans and communication of key details to the extended marketing team and serve as a TCG pillar champion
• Own the positioning and messaging of both new and existing product and programs
• Liaise with executives, product managers, engineers, and internal/external stakeholders, including international partners
• Lead team through appropriate delegation of projects, campaigns, and other tasks as assigned

What you’ll bring

• Six+ (6+) years of relevant professional experience, plus one (1) year of management experience.
• Bachelors degree required.
• Five+ (5+) years of experience in Organized Play, Esports, or gaming events
• Deep knowledge and a passion for the Trading Card Game industry
• Experience in trading card games marketing is a plus
• Proven success in managing a team of diverse skill sets and backgrounds
• Excellent analytical skills
• Proven knowledge in defining and executing a short and long term go-to-market strategy
• Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level
• Ability to adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion
• Proven problem solver, able to discern the crux of an issue, and use good judgment in recommending practical solutions
• Organized and process-oriented with proven ability to manage multiple projects at once
• Experience of working with external partners, particularly international ones
• While passion for the Pokémon brand is a plus, it is not required. Kowever knowledge of and a willingness to learn more about the brand is a must.
• Proficiency in Microsoft Office Suite

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An employee first culture
• Company events that celebrate the spirit of Pokémon
• Competitive cash-based compensation programs
• Base salary range: 117000.00 - 174000.00 $. This range is applicable for the labor market where the role is intended to be hired. It is common for TPCi to start employees below the midpoint of the range. Final base salary is directly related to each candidates qualifications and experience uniquely.
• 100% employer-paid healthcare premiums for you
• Generous paid family leave
• Employer-paid life insurance
• Employer-paid long and short-term income protection insurance
• US Employees: 401k Employer Matching
• UK/IRE Employees: Pension Employer Contributions
• Fitness reimbursement
• Commuter benefit
• LinkedIn learning
• Comprehensive relocation package
• Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

Internal Job Profile: Product Marketing Mgmt (M2)

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