Manager, Global Brand Marketing (Core Games)

2K
Novato, California, United States
1 month ago
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Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

2K is looking for a Manager, Global Brand Marketing to join its Core Games Team working with the Hangar 13 portfolio of projects, and future studio projects as assigned. Reporting to the Director, Global Brand Marketing, the Manager will play a valuable role in supporting the development and execution of insights-driven marketing strategies that drive acquisition, engagement, and monetization opportunities for our products. The ideal candidate will have experience contributing to and executing against blockbuster entertainment strategies and have exposure to live service products in gaming. From a place of both art and science the ideal candidate must enjoy working collaboratively to help create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established KPIs for the businesses. This role requires someone who is adept at flexing between supporting strategy and a doer who can operate at a tactical level, having the mastery of the subject matter to get the job accomplished, and the collaborator who knows when to call the experts, bringing the right people in at the right time. Building relationships both within and across the team is critical, as well as balancing partnerships and challenging the status quo.

What You’ll Do:

Global Marketing & Product Strategy:

Insight Driven, Channel Optimized and Innovative Content Planning:

Optimization, Collaboration and Communication:

What Will Make You a Great Fit:

If you’re an innovative, creative, and collaborative marketer who puts the player first in everything you do, and you’re looking for your next big challenge, you might be the right fit for 2K’s team of award-winning marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and development teams, regionally, to orchestrate execution excellence.

Minimum Requirements:

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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