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Manager, Competitive Gaming Marketing, EA SPORTS Madden NFL

Manager, Competitive Gaming Marketing, EA SPORTS Madden NFL

Lead and execute marketing activation for EA SPORTS Madden NFL Competitive Gaming as we strive to wow players and partners with captivating communications which change ‘if’ and ‘when’ to ‘yes’, ‘now’ and ‘check this out’. Partner with multiple teams and business units and identify innovative ways to drive live viewership, expose competitive play to a broader audience, and fuel the strength of the EA SPORTS and Madden brands and live services.

Responsibilities

• Build and align the Madden NFL competitive campaign against key business goals, strategies and executions.
• Partner with cross-functional teams to ensure execution, measurement and optimization of campaign goals and objectives, relative to Competitive Gaming goals and Marcom best practices.
• Work directly with business leaders, marketing partners, and other functional leaders to define, execute and measure multi-channel communications programs, including the Madden NFL Marketing Activation Director & the Madden NFL Commissioner.
• Lead the delivery and presentation of cross functional marketing programs to Competitive Gaming leadership, Marcom leadership, and channel teams.
• Partner with Competitive Gaming Readiness team for the efficient and cohesive tracking of program deliverables across FIFA events and milestones.
• Ensure delivery of a consistent and compelling narrative at the franchise and corporate levels to drive FIFA competitive success via long-term communications frameworks.
• Drive partnership and alignment with key external stakeholders within the Madden NFL competitive ecosystem, including licensors, third-party event operators, vendors, club partners, esports teams, top competitors, and more.
• Liaise with Corporate Communications global leads on issues and cross-company communications needs when applicable.
• Report to Competitive Gaming Marketing Director with dotted line accountability to the Madden NFL Marketing Activation Director to ensure calibrated player facing communications.

Core Competencies

• Accountability: Prepare a road map for competitive success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes.
• Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments or roles.
• Collaborative Leadership: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
• Communication: Craft coherent, consistent and compelling multi-channel marketing experiences. Share ideas with stakeholders and cross-functional teams and listen openly.
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognize and build on the ideas of others.
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions.
• Influence: Build relationships with multiple business units and leadership teams to establish purpose, strategy, roadmap and narrative to ensure appropriate prioritization.

Requirements

• Seasoned esports marketer with experience leading global e-sports marketing activation.
• Passion for NFL and Madden.
• Excels at working in a matrixed team environment characterized by interdependency.
• Ability to galvanize and influence teams and stakeholders across disciplines, at all levels.
• Ability to create successful marketing outcomes related to business goals and strategies.
• Flexible and dynamic with the ability to adapt to changing goals and objectives.
• Exceptional verbal and written communication skills.