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Manager, Brand Partnerships, Racing
11 months ago
Brand at Electronic Arts:
The Brand organisation at Electronic Arts is a key architect in guiding the consumer journey from end-to-end. Uniquely able to see across years, platforms, franchises, and business models and understand how each decision impacts the next, the brand organisation supports business ambition with marketing programmes and partnerships designed to serve our growing community. In a fragmented entertainment landscape, our aim is to lead the future of modern marketing with culturally relevant and connected entertainment experiences.
The Role:
The Manager, Marketing Brand Partnerships for Racing at EA SPORTS will be responsible for creating and executing holistic, multi-channel marketing partnerships across sports, lifestyle and automotive partners and channels for racing titles.
Reporting to the head of Marketing Brand Partnerships for EA SPORTS, you will apply experience in producing multi-channel marketing programmes, to identify and secure brand partnerships that ladder directly to franchise level marketing objectives and drive 1) brand awareness, 2) product exposure/consideration, 3) product acquisition 4) brand engagement and/or 5) commercial benefit.
Responsibilities
Required Qualifications
- You will have demonstrated experience in brand/marketing/partnerships role
- Experience partnering with matrixed, international teams to make insight informed decisions that satisfy prioritised consumer motivations
- Experience partnering with internal and external stakeholders.
- Ability to work under constraints, and develop ideas from conception to execution
- Ability to create and write brief for internal and external partners, and creating RFP’s to outside agencies
- Experience evolving consumer engagement and channel opportunities in a business environment
- Experience source and create relationships with external brands and partners
- Familiarity with contract structures and finalising co-promotional and service agreements
- Clear and passionate when crafting tailored stories. Share ideas, listen openly. Recognise and build on ideas of others.
- Keen interest and knowledge of sports, specially racing - motorsports and culture
- Experience in video games or similar sports/entertainment/cultural environments
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