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Live Operations Campaign Manager
4 years ago
COMPANY NAME:
Wargaming (USA), Inc.
POSITION TITLE:
Live Operations Campaign Manager
POSITION DUTIES:
Plan, devise, coordinate and implement programs and promotions to improve the user experience, personalize it to user segments, and drive engagement, retention, and monetization. Manage campaign setup process across several teams, such as Content & Localization, Art, Marketing, Production, and Development. Responsible for and main user of Player Relationship Management Platform (PRMP): real-time, event-based rule engine that interacts with players through in-game notifications, promotions, emailing, and web customization. Interface with development teams to implement automated marketing solutions and improve internal tools. Drive optimization planning and rapid campaign prototyping: design prototypes, define testing protocol, and measure performance. Collaborate with Marketing Acquisition Managers and Email Marketing Managers in order to align and optimize campaigns and content throughout the player funnel.
DEGREE REQUIREMENTS:
Bachelor’s degree or foreign equivalent in Economics, Management, or related field.
EXPERIENCE
REQUIREMENTS:
2 years of experience in the position offered or related occupation.
OTHER SPECIAL REQUIREMENTS:
Experience must include the following: process management and workflow optimization; Demonstrated knowledge of user segmentation and funnel; Understanding of free-to-play marketplace; A/B and multivariate testing; Agile Project Management framework; Jira and Trello.
LOCATION OF POSITION:
Austin, TX 78717
APPLICANTS
SHOULD APPLY AT:
https://wargaming.com/en/careers/
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