The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art, and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.
Key Roles & Responsibilitie s
- Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.
- Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
- Develop positive relationships with cross-f unctional partners (studio, tech, engineering, marketing, creative, etc.).
- Flawlessly execute tests and tactics that increase player health and lifetime value.
- Embrace established processes and find opportunities to improve efficiency of the role.
- Ensure t he highest standards, employ best practices, and foster accountability.
Skills & Experience
- Bachelor’s degree
- 1+ years experience in CRM or Lifecycle Marketing roles (B2C only)
- Hands-on experience with HTML, SQL, and Content Management Systems like Braze/ L eanplum / MoEngage
- Must have experience in warming up new IPs and monitoring domain reputation
- Demonstrated success in deploying effective marketing communications at scale
- Inquisitive action-biased mind, appropriately focused on customer and business-critic al metrics
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Effective producer of high-quality work with a desire for increasing responsibility
- Proven ability to learn technology quickly
- Versatile, flexible, and trainable
- Able to effectively balance and prioritize multiple tasks
- Strong communication, copywriting, organizational, and project management skills
- Attention to detail
- Team-first attitude
- Passion for games
What we offer you:
- Work in a studio that has complete P&L owner ship of games
- Competitive salary, discretionary annual bonus scheme and Zynga RSUs
- Full medical, accident as well as life insurance benefits
- Catered breakfast, lunch and evening snacks
- Child care facilities for women employees and discounted facilities for male employees
- Well stocked pantry
- Generous Paid Maternity/Paternity leave
- Employee Assistance Programs
- Active Employee Resource Groups – Women at Zynga
- Frequent employee events
- Additional leave options for most employees
- Flexible working ho urs on many teams
- Casual dress every single day
- Work with cool people and impact millions of daily players!
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