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Life Cycle Marketing Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a Life Cycle Marketing Manager, you will play a critical role in maximising player engagement, retention, and monetization through effective communication strategies.

You will...

• Collaborate closely with product teams to identify and prioritise features and functionalities necessary to enhance player interaction and engagement throughout the life cycle of mobile games, ensuring seamless integration with push notification and email marketing strategies
• Develop and execute targeted push notification and email marketing campaigns to drive user engagement, retention, and monetization across our portfolio of mobile games
• Collaborate with product management teams to define segmentation strategies and personalised messaging approaches based on player preferences, behaviours, and in-game actions
• Design and optimise push notification and email content, including copywriting, visuals, and calls-to-action, to maximise open rates, click-through rates, and conversion rates
• Implement A/B testing methodologies to experiment with different messaging tactics, timing strategies, and creative variations, and analyse results to iterate and improve campaign performance
• Monitor and analyse key performance indicators (KPIs) for push notifications and email marketing campaigns, such as engagement metrics, retention rates, and revenue impact, and provide insights and recommendations for optimization

Requirements

What makes you a great candidate?

• Strong understanding of push notification and email marketing best practices, including segmentation, personalization, and campaign optimization techniques
• Excellent analytical skills and the ability to interpret data, identify trends, and derive actionable insights to drive campaign optimization and business impact
• Demonstrated technical expertise in implementing and managing push notification and email marketing campaigns using industry-leading tools and platforms
• Creative thinking and attention to detail, with the ability to craft compelling messaging and visuals that resonate with target audiences
• Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams and influence stakeholders at all levels of the organisation
• Experience in configuring and optimising push notification and email delivery settings, including message scheduling, targeting criteria, and frequency capping, to maximise engagement and minimise opt-out rates

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market