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Lead Product Marketing Manager

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.

Job Purpose:

As the Lead Product Marketing Manager, you will head up the global marketing organisation for the FarmVille franchise (Helsinki & Bengaluru) and lead the launch of the upcoming FarmVille 3.

You’ll be responsible for identifying the game’s target market, developing the brand positioning and delivering the go-to-market plan for the upcoming launch of FarmVille 3 and its future content releases thereafter.

You’ll partner with consumer insights and the game team to influence the product strategy and roadmap, ensuring the game satisfies consumer needs and business objectives.

Key Roles & Responsibilities:

• Development of strategies, plans and leading the execution of integrated marketing plans across the FarmVille franchise, with a focus on FarmVille 3
• Analyze performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance
• Identify value propositions and key messages that bond the right players to our games
• Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers
• Be a “marketing ambassador” between the central marketing teams and game teams
• Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and app store optimization
• Work closely with the game development teams and studio leadership to define feature development and the messaging and marketing of all key features
• Lead a marketing team focused on the following channels: Social, Email marketing, Notification optimization, Video and art production and product marketing.

• Shown experience in free-to-play game marketing with a strong background of success and results across multiple game projects
• Experience of launching blockbuster titles and working on live games as a service
• Understanding of free-to-play acquisition, retention and monetization key product indicators
• Strong influencing skills; effective cross-functional driver
• Outstanding written and oral communication skills
• Ability to be flexible on a day to day basis with task priority
• People management experience
• Passion for video games is essential

Zynga is an equal opportunity employer. We are proud of our broad community; we do not discriminate on the basis of race, sex, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds. Join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

Zynga is committed to providing reasonable accommodation to applicants with disabilities. If you need an accommodation during the interview process, please let us know.