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Lead Playable Ads - Manager

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.

The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.

Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to come and entertain the world with us.

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

The playable team is on a mission to drive growth for our casual games and apps through interactive ads.

With more than 5 millions new users that download our apps everyday, we combine our passion for creativity with data analysis to serve the best ad to each person. You’ll be part of a small, international and creative team! Based on our principles and values, you will have the chance to work closely with several experts: marketing artists, game developers, publishing managers and lots of others.

You will take the lead of a team of highly talented developers, artists and coordinators at the center of a vast network of external providers. Y our mission is to drive the growth of our games and apps with engaging playable ads and interactive end cards.

Role

• Making data-driven decisions to allocate resources to the most important parts of our portfolio to maximize ROI.
• Pushing creative boundaries to continually engage potential players and place new top playable ads. You lead benchmarking, brainstorming, iteration, etc.
• Recruiting, organizing, and coaching your team to improve talent density.
• Working with data teams to identify the right KPIs, improve dashboards, and make better decisions.
• Being a trusted creative counterpart to UA, publishing, and other internal stakeholders.
• Coordinating with our product teams to improve our internal playables’ platform and surveying 3rd party tools and technologies to identify promising opportunities.

Profile

• 5+ years of creative experience in performance marketing
• 3+ years of experience and a proven track record of high performance with playable ads
• Creative problem solver, risk-taker
• Successful track record of managing teams and driving high impact projects autonomously
• Highly comfortable with analytics: full Excel proficiency and experience with visualization tools such as Tableau required, working SQL knowledge is a plus
• Technical background (HTML5 development, design, statistics/ data science, etc.) is a plus
• Fluent in English (written and spoken)

Competitive salary upon experience

Comprehensive relocation package (including visa support)

Swile restaurant lunch voucher

Gymlib sports subscription (100% taken in charge by us)

Sidecare healthcare coverage for your family

Child day care facilities (Les Petits Chaperons rouge)

Wellness activities in our Paris office

Creative hackathon

Unlimited vacation policy

Full stack desk and computer equipment upon your request

Cooperate within a globally diverse team and a rich cross-cultural work environment