Lead Artist- Performance Marketing
We are looking for a talented Lead Artist- Performance Marketing to support our performance marketing department. The ideal candidate will be comfortable understanding marketing goals and strategic insights, leveraging the Miniclip art style to create a wide range of polished artwork, such as 3d models, logos, concept art, illustrations for usage on promotional art and marketing campaigns, high quality videos, using 2d and /or 3d assets and leading a team of CG designers.
This lead artist should be versatile in creating conceptual 2D images, transforming them into 3D assets, and polish 3D assets into high end illustrations. When it comes to video, the artist should have a high understanding of video composition, planification, animation and post production. Knowledge of sound design/editing will be a big plus. Additionally, must be flexible and enjoy working on a variety of different projects while being able to manage overlapping deadlines. Working as a team player, fast production and ability to quickly adapt to scope changes are a requirement!
This is a full-time position, please apply only if you have the right to work in Europe and Portugal.
Responsibilities
- The Art Lead is ultimately responsible for quality and execution of art and comes with a wealth of experience managing teams and expectations.
- Work with the User Acquisition team, to assess creative results and develop new revisions and concepts based on performance marketing data;
- Work with UA and Product teams to be able to test and research different possible routes for game brands, grounding the designs in a more objective performance driven result;
- Stay on top of industry trends and best practices across a variety of marketing channels such as Facebook, Snapchat or Tiktok ;
- The Art Lead assures flawless communication, response time, planning and time estimations.
- Ensure that all assets created by the art team and outsource studios confirm to the style and technical guidelines of the title.
- Inspire, motivate and mentor other artists in best practices, and processes.
- Produce artwork to embellish our products in marketing campaigns.
- Create 2D & 3D environments, props and characters.
- Demonstrable knowledge of lighting, colour, rendering and composition with a strong general art foundation.
- Able to create artwork from scratch following a specific art style and understand how that translates into our marketing campaigns.
- Have a strong sense of design and layout
- Organise files and assets in a logical and useful manner according to the production pipeline.
- Work with 2D art assets using Photoshop to create several promotional images of our products.
- Experience in the following software’s: 3d Studio Max and After effects
- Demonstrable knowledge of animation, in 3d and motion graphics
- Create, from scratch, promotional videos and trailers, with different art styles, using both 2d and 3d assets.
- To be able to edit any video, including music and sound
- Work closely with the art director and the rest of the team to develop concepts, prototypes, and production ready content.
- Create a wide variety of art ranging from environments, characters, props and some visual effects.
- Timely delivery of assets to the production pipeline within Miniclip.
Experience
- 5+ years of art creation using tools such as 3D Max, After Effects, Photoshop, or similar.
- 3+ years of art management experience
- Experience in UA design
- Experience managing both internal and outsourced art teams and pipelines.
- Must understand and have experience in 3D asset creation ranging from modelling, texturing, rendering and animation.
- The ideal candidate should be a generalist, with experience in design, 2D painting, 3D modelling skills, 2d and 3d animation, video and sound.
- Able to create art thumbnails and conceptualise ideas quickly.
- Very pro-active and able to identify and solve problems across multiple platforms and pipelines.
- Proven ability to work effectively with small to large teams in a deadline-driven environment.
- Candidates with mobile/game experience will be highly considered.
- Ability to adapt and be effective in a highly dynamic environment.
- Passion for entertainment and games is a big plus.
Able to effectively and quickly build a team relationship based on trust and respect, with competence and confidence.
Valued Extras (not mandatory)
- Music and sound editor
- Illustrator CC
- VRay
- Keyshot
- R igging experience.
- Spine
A dditional Co nsiderations ( Pluses )
- Knowledge and passion for mobile games
- Experience working in marketing agency or mobile game industry
- Experience working on promotional campaigns
- Traditional art skills experience
- Passion for video games, movies, graphic novels, science fiction, and other elements of pop culture
- Experience with digital photography
- Experience in video
About Miniclip
Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. The Company develops, publishes and distributes highly engaging games to an audience of over 250 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ have generated more than 2 billion downloads. Miniclip has more than 50 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.
In the past two years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) now operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager), Green Horse Games (home of Football Rivals), and most recently Supersonic Software Ltd., trading as Appynation Ltd (the team behind the highly successful Puzzle Page and Picture Cross) to the Miniclip Group.