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Junior PR & Influencer Manager MMO

Job Summary:

Working within the German Marketing team, the Junior PR & Influencer Manager MMO is a talented storyteller, a passionate gamer, and a communication talent. Knowing how to get to the point, inspiring other people and making and maintaining contacts with journalists and influencers for Final Fantasy XIV across DACH, Eastern Europe and Middle East regions is the central focus of this role.

Requirements

Key Deliverables:

• Commit to an always-on PR mentality, developing individual PR strategies in the areas of online, TV, radio & print while working together with our PR agencies.
• Identifying, recommending, and establishing best practices for working with paid and organic content creators to further increase awareness for FFXIV in highly relevant target audiences.
• Setting up and maintaining contact and distribution lists while constantly expanding the network.
• Planning and executing media trips, trade fairs and events.
• Planning, executing, and reporting press releases.
• Documentation, monitoring, and reporting on all relevant KPIs to keep all stakeholders in the loop.
• Under the leadership of the Senior Marketing Manager, execute the PR & Influencer strategy and ensure costs/results are fully and accurately tracked & reported.
• Brainstorm new and creative growth strategies with the Marketing Team.
• Regularly connect with the wider territory teams for exchange of information, learnings and sharing success stories.

Key Stakeholders:

Marketing Director, Senior Marketing Manager, Western PR Director, Executive Director Publishing, GM EU Commercial & Publishing, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams, Development Team, Japanese Promotional Team.

Knowledge & Experience:

Essential:

• Excellent communication skills – both written and verbal in German and English
• Proven track record working in the field of communication in the past
• Experience of working with content creators, building external relationships, and delivering strong results
• Strong communication, analytical and data-driven thinking skills
• Up-to-date with the latest trends and best practices in organic reach

Desirable:

• Experience working in an PR/Influencer agency or with PR/Influencer agencies
• Core player of FFXIV with deep knowledge of the game
• Prior experience marketing games or services in EMEA market
• Keen interest in and knowledge of video games
• Interested in and knowledgeable about technology

Competencies, Skills & Attributes:

Essential:

• Excellent time management and ability to coordinate multiple projects efficiently
• Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets, and schedules
• Good presentation skills
• Results and optimizations oriented
• Strong team player in a multi-cultural environment with good interpersonal and communication skills
• Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team
• Responsible and self-motivated - able to take ownership of projects to drive them forward

Desirable:

• Interest in leading projects and initiatives
• Understanding of Japanese video games and the global video games market
• Additional languages (European and/or Japanese) a plus, but not required

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.