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Junior Influencer Manager, UKI
2 years ago
Junior Influencer Manager, UKI
Who We Are
Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games. Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically-acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.
Our vision at 2K is to create a diverse and inclusion environment to “Come as You are and Feel Equipped to do Your Best Work!” We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people.
What We Need
We're looking for someone that has already got involved in the world of influencer marketing and is looking to take the next step. You’ll be assisting in the planning and execution of influencer campaigns across multiple titles, developing big influencer moments as part of new game launches, discovering hidden talent, and engaging hardworking communities. The ideal candidate has ambition, is inquisitive with a hunger to learn alongside a creative mind.
What You Will Do
- Work closely with the UKI Influencer Manager to assist with the operations of UKI based influencers across 2K titles, from early strategy and planning all the way through to execution and sustain.
- Chip in with creative content ideas for both influencer campaigns and other marketing channels, including social media.
- Be an advocate for influencers within 2K - identify where we can be better and make sure we’re equipping them with what they need.
- Assist in the running, expansion and moderation of core channels including Discord, and social platforms such as Twitter/Instagram/TikTok.
- Build a good working relationship with UK Marketing and PR to deliver cross functional campaigns
- Build, maintain and leverage relationships with key Influencers/content creators (bloggers, YouTubers, Streamers, etc.). Keep already on-boarded Influencer partners engaged with 2K franchises, involving them in content tailored to their style and channels
- Discover new influencers and gaming talent for future partnerships with 2K franchises
- Analyse and evaluate Influencer campaign performance through regular quantitative and qualitative reporting and KPI assessments
- Strategic influencer selection to implement customized campaigns tailored to UKI based players.
Who We Think Will Be A Great Fit
- Good understanding of the Influencer landscape. including, Twitter, Instagram, TikTok, Discord, YouTube, Twitch, Steam, Reddit, Forums, blogs, etc.
- Affinity with video games and a good knowledge of the entertainment industry
- Excellent verbal and written communication skills are fundamentally very important
- An understanding for gaming communities and creative flair is a requirement
- Negotiation skills
- Influencing skills
- Copywriting skills – you know how to turn a phrase
- Good understanding of content, organic social media and the latest trends
- A growth mindset: a desire to continually self improve and be innovative
- Ability to work optimally within a team while promoting a proactive demeanor to spot opportunities or potential issues ahead of time and propose appropriate solutions
Pluses:
- Prior experience working with or as an influencer preferred
- Love for gaming and knowledge of industry trends
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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