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International Product Communications, Associate Manager (GAMES)

At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion, teamwork and pioneering. It’s the fuel that drives us to inspire the world to play.

We’re looking for someone who is passionate about telling stories that resonate across multiple languages and markets. Who can ensure that the interests, needs and diverse sensibilities of our global audience are reflected in our campaign execution. As the Associate Manager for International Communications, you will support the communication of the Electronic Arts product portfolio and studio voice of EA through traditional media across International markets.

Reporting to the Senior Manager International Communications, you will work in close collaboration upstream with global communication team members and the head of studio communications and downstream with in-region marketing teams and external PR agencies. You will be devoted to supporting the success of our franchise and studio communications whist working in line with the company’s corporate communications strategy and enterprise-wide communications agenda.

As International Product Communications Associate Manager, you will work across the Electronic Arts Games portfolio and be tasked with being the primary point of connection between International and Global Communications on focus titles. You will help to communicate how the roll-out of strategy, communication creative and activations can be most effective across International markets to ensure product campaigns are truly global.

In addition to supporting the execution of global PR plans by regional teams and agencies, you will help facilitate inbound media requests outside the planned story cadence with the local teams, ensuring there is a clear and established point of contact within the International Communications team.

Please note that this is a 12-month contract opportunity.

Key Responsibilities

• Support the Senior Manager in partnering with the regional and local Brand Marketing teams aiding our International agency network.
• Help to ensure the powerful messages and storylines we deliver through PR and owned channels meet the business and communication needs of International markets.
• Draft press materials and other communications for International markets when required.
• In collaboration with the Global communications team, help to increase awareness and brand recognition across International markets through various PR and media strategies.
• In collaboration with the Senior Manager, coordinate with key internal stakeholders to ensure the use of tools, creation of partnerships, allocation of marketing spend and event attendance dovetail into and maximize the execution of our editorial plans.
• Ensure accurate reporting and feedback on local executions to the global communications leads and Senior Manager in a timely fashion.
• Coordinate and support respective agencies to pitch and place work in national, regional and local news outlets.
• Working with the wider International Corporate Communications team to ensure the execution of global product campaigns are in line with local corporate communication needs and sensitivities.
• Partner with International studio leads to help develop communication strategies that elevate individual products, the studio, and EA.

Experience and Skills

• 5+ years of experience in communications, with experience managing international territories desired.
• Must be passionate about communications and media relations with finger on the pulse of the latest industry trends and can deliver measurable results.
• Must be a strategic thinker with experience conceiving and leveraging relationships.
• Demonstrated strength in building, managing, and motivating agency networks.
• Ability to build strong collaborative relationships with a diverse range of partners.
• Proven ability to think ahead, problem solve, engage proactively and take initiative.
• Strong process-minded planner who can determine deadlines, logistics and operational plans for multi-dimensional programs and events across the region.
• Excellent persuasive writing, editing and verbal communications skills, including presentation skills.
• Existing International media relations network.
• Multiple European language speaker a preference.