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Influencer Manager

Influencer Manager, Americas

KRAFTON, Inc. is looking for an experienced Influencer Manager to join its Americas Communications Team. As an Influencer Manager, you’ll be responsible for developing organic and paid influencer marketing campaigns, managing the company’s existing regional influencer programs across PUBG and other IP, and analyzing influencer content performance based on data-driven insights. This individual has experience working with gaming influencers across YouTube, Twitch, Facebook, TikTok, Instagram, and other relevant platforms.

The Influencer Manager should be a creative and strategic thinker who is results-oriented and has a proven ability to develop and implement successful organic and paid influencer marketing campaigns. In addition to possessing a deep understanding of the video game industry, the ideal candidate will have experience developing effective influencer marketing strategies and creating / executing campaigns from start to finish (i.e., identifying clear goals, developing a concept, building support for the initiative, working with a range of stakeholders to bring it to life, measuring its success, and developing learnings for future campaigns). This role will report into the Americas Earned Communications Lead.

Responsibilities

• Manage and oversee KRAFTON’s influencer programs by preparing and deploying high level strategies for engaging various content creators.
• Prepare short and long-term goals for all relevant influencer programs, defining and tracking ongoing quantitative and qualitative results.
• Serve as a primary tactician for all Americas KRAFTON titles, including PUBG: BATTLEGROUNDS and PUBG: NEW STATE influencer marketing campaigns and ongoing influencer relations.
• Monitor, measure, analyze, and report performance metrics for relevant influencer initiatives.
• Create, review, and approve influencer plans, initiatives, and ad-hoc requests from cross-functional teams.
• Maintain close communications and align with other cross-functional teams within the Americas Publishing organization.
• Partner with global headquarters and subsidiaries for program execution and meetings.
• Build, maintain, and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of product go-to-market plans.
• Create and edits various materials, including presentations, reports, recommendations, and other relevant copy.
• Have a willingness to complete any other reasonable activity required by the Communications Team.

Qualifications

• 5-7 years of experience working with content creators and/or social media influencers.
• Established relationships within the gaming influencer space and experience leveraging those relationships in both earned and paid capacities.
• Experience developing influencer programs for live service games is a plus.
• Desire to develop innovative influencer-driven campaigns that tap into the latest content trends and technology across established and emerging platforms.
• Excitement to build a strong, diverse community of content creators who are engaged in the broader gaming community and support KRAFTON’s goal of creating premiere entertainment properties like PUBG: BATTLEGROUNDS, PUBG: NEW STATE and others.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management; experience with (or a strong interest in) taking a data-driven approach to influencer marketing strategy development.
• Ability to both think strategically and execute tactically.
• Passion for gaming; a love for KRAFON’s games, including PUBG a plus.
• Strong understanding of social and content platforms like YouTube, Twitch, TikTok, Facebook, Instagram, and Twitter.

Reasonable Accommodation

PUBG Santa Monica is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at PUBG Santa Monica, to begin the interactive process.

EEOC statement

PUBG Santa Monica provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

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