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Head of User Acquisition
4 years ago
Head of User Acquisition
Miniclip is looking for a Head of User Acquisition to join our Marketing team in our London (UK) Office . This is a full-time position, please apply only if you have the right to work in the UK.
This is an incredible opportunity for an enthusiastic, ambitious and proactive individual to become a leader in User Acquisition. You’ll be able to test new ideas to drive growth for the business and have an active, impactful role in Miniclip’s marketing team. We go the extra mile to make sure you receive a learning experience that fits your career goals. You will have ample opportunity to network with other department leaders and other professionals in the gaming industry.
We go the extra mile to make sure you receive a learning experience that fits your career goals. You will have ample opportunity to network with other department leaders and other professionals in the gaming industry.
DUTIES
- Manage the UA team, leading and advising them in their operations, optimising large-scale mobile marketing campaigns across core channels such as Facebook, Google, Ad Networks as well as other ad platforms
- Analyse and report performance of all UA activities to key stakeholders on a regular basis, being the main point of contact across the business for UA-related discussions
- Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives for existing and new mobile titles, setting goals and budgets per title, platform and market
- Explore and on-board new ad partners as well as non-traditional UA sources (e.g. influencer marketing) in order to ensure further UA growth
- Ensure that the best ad tech is employed to drive UA at scale, making sure that the acquisition funnel measurement and optimisation runs in the most efficient way possible
- Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new products according to best practices to gain valuable product performance insights ahead of global launches
- Define the UA roadmap and set priorities for test campaigns and creative concepts
- Take responsibility for a multi-million budget, producing monthly and annual budget forecasts for each game and platform
- Work with the UA artists to explore innovative design concepts in order to improve campaign performance
THE FOLLOWING SKILLS AND EXPERIENCE ARE ESSENTIA L
- 5+ years of experience in paid digital marketing and media buying for mobile apps with a multi-million budget
- Strong in-depth knowledge around performance marketing strategies and UA best practices for mobile games
- 2+ years of team management and leadership experience
- Exceptional analytical and data-driven thinker combined with a creative mind
- Extensive expertise of various key mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
- A desire for both strategic planning and daily execution/optimisation
- Detailed understanding and in-practice experience with tracking tools (e.g. Adjust, Appsflyer) for mobile advertising campaigns as well as other ad tech solutions for mobile games
- Excellent cross-functional communication skills (both written and verbal) with the ability to sell ideas and negotiate
- Comprehensive knowledge about the mobile games industry and performance metrics for various different game genres
- Demonstrated experience with product soft- and global-launch procedures with a track record of successfully released games
- Deep knowledge of user acquisition funnel analytics and methodologies for remarketing
- Passion for games and their design (desirable)
- Experience with CRM and ad monetisation optimisation (desirable)
ADDITIONAL INFORMATION
You will be working in our fashionable, open plan Office in Chancery Lane with enthusiasts and professionals from the games industry. We like to maintain a very friendly and relaxed atmosphere, and our new office comes with a pool table, 100” screen with games consoles, fridge with complimentary drinks for all staff, fresh fruit delivered weekly, regular team building and social events, and even free optional yoga once a week!
In addition to 25 days holiday, w e also have a fantastic benefits package, with Vitality medical and B upa dental cover, cash plan, cover for life insurance, critical illness, and income protection, and a pension plan with company matching contributions (up to set levels).
ABOUT MINICLIP
Miniclip is a global leader in digital games with a mission of unleashing the gamer in everyone. The Company develops, publishes and distributes highly engaging games to an audience of over 200 million monthly active users across mobile, social and online platforms.
Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip franchises including 8 Ball Pool™, Golf Battle™, Football Strike™ and Agar.io™ have generated more than 2 billion downloads. As of April 2020, Miniclip has more than 60 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.
In February 2015, Miniclip was excited to receive a large majority investment from Tencent, one of the world’s largest technology companies and the world’s largest games publisher. This new chapter in Miniclip’s history strengthens the Company’s position, with Tencent recognising its achievements to date and future potential.
In the past two years, as part of their ambitious growth plans, Miniclip have been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), and Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), and Eight Pixels Square (Sniper Strike) to the Miniclip Group.
For more information, visit http://corporate.miniclip.com
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