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Head of User Acquisition & Ad Monetisation

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a Head of User Acquisition & Ad Monetisation you will be responsible for leading Carry1st’s efforts in driving user growth, retention, and revenue optimisation across our portfolio of mobile games.

You will…

• Develop and execute comprehensive user acquisition strategies to drive high-quality user growth across multiple channels, optimising for ROI and lifetime value
• Leverage Advanced Analytics and Predictive Modelling: Harness the power of advanced analytics, machine learning algorithms, and predictive modelling to continually optimise campaigns performance and user acquisition efforts
• Drive innovation and creative thinking in navigating a frontier market, leveraging unconventional strategies and out-of-the-box approaches to capitalise on unique opportunities and address challenges specific to the market landscape
• Implement monetisation strategies, including in-app purchases, ad placements, subscription models, and other revenue-generating mechanisms to maximise player lifetime value
• Act as a supportive leader, fostering a collaborative environment where mentorship, professional growth, and empowerment of team members are prioritised; lead by example, working alongside the team and inspiring them to excel through guidance, encouragement, and a shared vision for success

Requirements

What makes you a great candidate?

• Extensive experience in user acquisition and monetisation within the mobile gaming industry, with a proven track record of driving successful campaigns and revenue growth
• Strong analytical skills and proficiency in data analysis tools to interpret complex data sets and derive actionable insights
• In-depth knowledge of mobile & web advertising channels, attribution tools, and ad networks
• Proven experience in team management, demonstrating the ability to lead, motivate, and empower individuals, coupled with a track record of successfully achieving team goals and objectives within specified timelines
• Excellent leadership and communication skills with the ability to collaborate effectively across cross-functional teams

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market