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Head of Mobile Analytics

HEAD OF MOBILE ANALYTICS




Who We Are:


2K develops and publishes interactive entertainment globally for console systems, PC & mobile devices. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.


What We Need:


2K has been a major console, PC and mobile game publisher for many decades and is known for bringing amazing IP to the market. As our games get bigger and more complex, we are growing our analytics group. We’re looking for a skilled and passionate analytics expert to head up the mobile analytics in the Analytics and Monetization team, who has direct experience crunching data and translating that information into digestible reports, giving actionable data and insights to our development and marketing teams. This role will be working with a team of data scientists and business analysts who will be responsible for data science, marketing analytics, business analytics and forecasting.


What You Will Do:

• Work closely with production teams to provide insights to understand the impact of product decisions on game quality, as the game moves through its development phases
• Work closely with marketing teams to collect, organize and analyze all historical data related to the offline and online marketing campaigns
• Analyze gameplay and economy telemetry data to understand how feature, content and balance adjustments are impacting overall player experience, before and after the product launches
• Analyze game and player data to establish customer segmentation models for each product to help prioritize and customize game features and content
• Test acquisition, engagement and monetization strategies around our live service offerings and present findings to development teams
• Use predictive modeling to establish behavior patterns that assist with player churn prediction and fraud management
• Build out digestible LTV models to help predict business revenue and profit numbers
• Collaborate with the other members of the analytics team to bring the gameplay and marketing data together and build predictive models for customer segmentation and campaign optimization
• Work with each production and marketing team to help determine what data needs to be captured to serve their needs and determine the best methodology for meeting those needs
• Work with our Core Tech group and team Database Engineers to identify and manage data requirements to support high-quality analysis
• Work with the finance and sales teams to create and implement a rigorous methodology to forecast digital sales
• Establish and distribute regular performance reports to finance, marketing and production
• Performs ad hoc analyses regularly for finance, marketing, production and operations
• Present findings taken from data analysis both in person and in presentation form for remote groups
  

Who We Think Will Be A Great Fit:

• 5+ years experience in data mining & analytics with very large, complex and multi-dimensional data sets
• Previous experience managing analysts is ideal, but not mandatory
• In depth experience with advanced database mining tools, such as Tableau, R and with extensive SQL skills
• Excellent communication skills, with a proven track record of working across all levels of the organization – having the information is one thing, you must be able to disseminate and educate
• B.A. or B.S. in Mathematics, Statistics, Economics, Computer Science, and/or Engineering Sciences – Master’s Degree a plus
• Video & Mobile games industry experience is strongly preferred

#LI-2K