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Head of Cross-Channel Marketing

Come play with us! Amazon’s Prime Gaming is looking for a driven and dynamic Head of Channel Marketing. A strategic thinker with a strong operational bias, this individual is responsible for leading the team that will both architect & deliver brand marketing campaigns & content programs across owned & operated channels – both US-focused & multi-country – to positively shift perceptions, affect desired customer behaviors and grow our business.

Role Responsibilities:
The Head of Channel Marketing works closely with internal teams, business customers, Program Management, Amazon Events team, Brand, Creative, Media, Product and Insights teams as well as with other key business operations stakeholders across Amazon. This individual thrives in complex and fast-paced environments and can effortlessly pivot from designing and executing individually-focused, single placements across our owned & operated channels to fully integrated campaigns across the full lot of Amazon channels.

Responsibilities for this role include the following…
· Lead Owned & Operated and cross-channel strategies; develop and execute content prioritization frameworks on owned channels
· Dives deep into business objectives and needs of partners in order to assess and develop mutually beneficial programs to secure cross-channel programming
· Assess and develop value propositions for new program packages across owned channels to support the growth of our business partners
· Evaluate and redefine and redesign processes, implement and / or utilize workflow tools to ensure scalability for a business expected to triple in growth over the next few years
· Strengthen and develop relationships across Amazon business units to introduce all-new, fully-integrated cross-channel, cross-business programs
· Oversee the development and execution of complex campaigns & programs of small and large scale
· Collaborate with the Marketing Ops team to outline operational & executional requirements of a program and the process to address them
· Co-own campaign & program budget management and adherence
· Partner with creative teams – internal partners and / or external agencies
· Embraces invention without precedence while leveraging proven approaches
· Identifies & assesses risks quickly, building contingency plans to mitigate or manage them
· Recognizes and solves for often opposing priorities, evaluates and presents trade-offs
· Work with Insights team to design learning agendas and assess campaign & program performance
· Grow international and multi-country programs, collaborate with partners across locales to share learnings, identify insights, shape strategies and design & execute campaigns
· Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners
About Amazon Games
Amazon Games applies the principles of Amazonian culture to the world of game design. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.

Inclusive Culture, Work/Life Balance, & Career Growth
Here at AWS, we embrace our differences and are committed to furthering our culture of inclusion. We offer ten employee-led affinity groups with 190 global chapters, innovative benefits, and annual and ongoing learning experiences (including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences). Our team also puts a high value on work-life balance and offers flexible working hours. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. Additionally, our team is dedicated to supporting you with mentorship and pathways for ongoing development. We have a broad mix of experience levels and tenures, and are building an environment that celebrates knowledge sharing and promotes career choice.

Basic Qualifications

BASIC QUALIFICATIONS:
· 7+ years of leading consumer marketing brand, campaign, program / project management with cross-functional teams
· 5+ years of experience in leading a team of site merchandisers, retail vendor managers and planners in an online commerce store or Corporate Marketing department team
· Experience in integrated, cross-channel communications – strategy, planning, content development, execution
· Expertise in creating new owned media channels and managing variety of retail vendors
· Strong understanding of marketing measurement
· Global or multi-country discipline expereince
· Bachelor’s degree or equivalent professional experience

Preferred Qualifications

PREFERRED QUALIFICATIONS:
· High level proficiency in JIRA and other workflow software systems and issue tracking products
· Expert fluency in Adobe applications; proficiency in MS Office, and SharePoint
· Gaming and digital entertainment industry experience a plus
· Proven ability to interpret current gaming trends
· Proficient with ecommerce tooling and ability to quickly learn how to navigate new programs.
· Proficient in Excel
· Strives for continuous improvement of workflows and can rebound swiftly from unexpected setbacks
· Uses and applies data & evidence responsibly to guide strategies, inform judgement or make decisions
· Employs sound critical thinking & problem-solving approaches, comes to the table with solutions
· Work well under pressure, handle multiple and competing priorities, and adhere to deadlines.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.