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Head of Branded Experiences Marketing

2 years ago

Every day, tens of millions of people from around the world come to Roblox to play, learn, work, and socialize in immersive digital experiences created by the community.

Our vision is to build a platform that enables shared experiences among billions of users. This is what’s known as the metaverse: a persistent space where anyone can do just about anything they can imagine, from anywhere in the world and on any device. The breadth of opportunities, and the evolving demands of this first-of-its-kind platform, ensure that your avenues for growth are always expanding and flexible.

Join us and you’ll usher in a new category of human interaction while solving exceptional challenges that you won’t find anywhere else.

The Head of Branded Experiences Marketing will lead a growing team that builds and executes some of the most high profile and high impact marketing campaigns. This team will work to promote both the creator and branded sides of our business and partnerships. You will partner very closely with the Partnership leadership team to bring to life music, entertainment, and branded content leveraging the Roblox Platform. You will also be responsible for scaling marketing branded support, driving education, and building content for our Partnerships website.

As the lead of these teams, you will work with senior leaders across the marketing and content teams to bring the incredible content to life. We are looking for deep experience in campaign marketing - ranging from strategic inputs and clear consumer insights through to detailed campaign planning and measurement.

Responsibilities

Build a team to drive integrated campaigns and marketing strategy by vertical (music, etc)
Lead relationships with the partnerships leadership team and success partnering closely with all marketing counterparts to drive impact.
Develop and library of content for marketing purposes tied to exceptional experiences on Roblox
Create case studies and guides for our Partnerships site.
Codify guidelines for our various types of partnerships and marketing support.
Build deep insights into how our partnership experiences impact the Roblox brand
Oversee all creative from partnerships
Lead all licensing marketing efforts and partner closely with the licensing team.
Work with our Content and Product organizations to bridge the gap between marketing support, product capabilities, and impact.

Qualifications:

10+ or more years of successful experience as a marketing executive
Experience building and leading teams
Deep experience building marketing strategies and plans from the ground up, including digital campaigns
An established history of marketing measurement including brand and performance media
Leader in all forms of content and influence in scaling marketing and programs

You'll Love:

Excellent medical, dental, and vision coverage
A rewarding 401k program
Flexible vacation policy
Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
Onsite fitness center and fitness program credit
Annual CalTrain Go Pass
A Roblox Admin badge for your avatar

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