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Digital Marketing Specialist / Spécialiste, marketing numérique

The opportunity

Unity Technologies is looking for a Digital Marketing Specialist to join our Digital Customer Success team. You will work centrally with the whole Customer Success team, as well as Marketing Operations, BI/Data analysts, Product and Content Marketing, and other marketing focused teams who deliver high-impact digital marketing solutions to support user growth, feature adoption, and customer retention.

Are you a logical and analytical problem solver with a keen eye for detail? You enjoy executing, analyzing and optimizing diverse customer-centric digital marketing programs and ideally, have a strong hands-on knowledge of using Gainsight. You excel in a collaborative environment and your project management skills help build successful digital marketing that impacts customer retention.

What you’ll be doing

• Own the implementation of Customer Success team’s digital operations on Gainsight incl. user journeys and surveys
• Support Program Managers and Success Advisors in maintaining the programs and improving customer engagement
• Lead all aspects of Customer Success programs’ metrics, report on progress as well as test new ways to optimize the overall performance
• Work closely with cross-functional teams and internal partners to build efficient processes, and to ensure high-quality execution and optimization of all digital assets
• Partner with BI in developing automated reporting dashboards in Gainsight

What we’re looking for

• A successful track record in managing customer lifecycle journeys and surveys on Gainsight
• Solid hands-on experience with additional MarTech such as marketing automation platforms (e.g. Eloqua, Marketo), Salesforce, CMS tools, Google Analytics, Google Data Studio, etc.
• Proven understanding of analytical tools and ability to translate sophisticated data into meaningful insights
• Team oriented but independently minded with a focus on results and can-do demeanour
• Familiar with agile working methods, and outstanding project management and communication skills

You might also have

• Previous insight into a Customer Success organization
• Familiarity with defining segmentation in a SaaS environment

Life at Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com .

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

L'opportunité

Unity Technologies est à la recherche d’une ou d’un spécialiste, marketing numérique qui rejoindra l’équipe responsable de la réussite numérique des clients. Vous travaillerez de concert avec les analystes de données et de veille stratégique, ainsi qu’avec les équipes responsables de la réussite des clients, des opérations de marketing et du contenu marketing. Vous collaborerez également avec d’autres équipes de marketing qui fournissent des solutions de marketing numérique à haut potentiel afin de favoriser la croissance des utilisateurs, l’adoption des fonctionnalités de Unity et la fidélisation des clients.

Vous aimez résoudre les problèmes de manière logique et analytique et avez le souci du détail. Vous adorez mettre en œuvre, analyser et optimiser différents programmes de marketing numérique axés sur les clients. Idéalement, vous possédez une excellente connaissance pratique des outils Gainsight. Vous excellez dans un environnement de collaboration, et vos compétences en gestion de projets contribuent à la mise en place d’un marketing numérique efficace qui favorise la fidélisation des clients.

Ce que vous allez faire

• Prendre en charge les opérations numériques de l’équipe de la réussite de la clientèle sur Gainsight comprenant les parcours des utilisateurs et les sondages
• Soutenir les gestionnaires de programme et les gestionnaires de la réussite dans le maintien des programmes et l’amélioration des interactions avec les clients
• Diriger tous les aspects concernant les mesures des programmes de réussite client, présenter des comptes-rendus des progrès et tester de nouvelles façons d’optimiser la performance globale
• Collaborer étroitement avec des équipes interfonctionnelles et des partenaires internes pour créer des processus efficaces et garantir l’exécution et l’optimisation de haute qualité de tous les actifs numériques
• Créer un partenariat avec les équipes d’informatique décisionnelle pour mettre en place des tableaux de bord de génération de rapports automatisés dans Gainsight

Ce que nous recherchons

• Avoir de l’expérience reconnue dans la gestion des parcours du cycle de vie des clients et des sondages sur Gainsight
• Démontrer une solide expérience pratique en technologies marketing diverses comme les plateformes d’automatisation (p. ex., Eloqua, Marketo), Salesforce, les outils CMS, Google Analytics, Google Data Studio, etc.
• Compréhension éprouvée des outils d’analyse et capacité de traduire des données complexes en perspectives pertinentes
• Démontrer une attitude axée sur l’équipe, mais ayant un sens de l’autonomie orienté vers des résultats et un comportement dynamique
• Connaissance des méthodes de travail agiles et compétences exceptionnelles en matière de gestion de projets et de communication

Vous avez peut-être également

• Avoir de l’expérience passée en organisation de la réussite de la clientèle
• Avoir des connaissances de la définition de la segmentation dans un environnement SaaS

La vie chez Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com .

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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