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Growth Marketing Manager, ASO

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

Key Accountabilities

• Strategy and Team Collaboration
• Work alongside senior marketing professionals to develop and implement ASO & SEO strategies to enhance app store & search visibility and rankings.
• Analyze app store trends, competitor ASO strategies, and algorithm changes to identify optimization opportunities.
• Assist in formulating localized market strategies for different regions, adapting approaches to match local nuances.
• Provide support in generating clear, detailed projections and effectively communicate them to key stakeholders.
• Support across mobile and pc storefronts, providing clear strategic thinking and innovation.
• Develop creative roadmaps for portfolio, implementing test learnings to storefronts.
• Execute and manage all storefront testing and optimizations, working closely with Product
• Marketing and Product Release team on creative and QA.
• Keyword Research and Optimization
• Conduct thorough keyword research to identify high-impact keywords and phrases.
• Optimize app store listings, including titles, descriptions, and keywords, to maximize search visibility and conversions.
• Creative Optimization
• Collaborate with the design team to create visually appealing app store assets, including app icons, screenshots, and promotional materials.
• Continuously test and iterate on creative elements to improve click-through and conversion rates.
• Cross-functional Collaboration
• Partner with game development teams to gain insights into product roadmaps, features, design, and economy, contributing to revenue growth.
• Collaborate with the Marketing team to assess the impact to user acquisition, product marketing, branding, and consumer insights on ROI and growth.
• Work with the Business Development team to leverage insights into platform partnerships, IP partnerships, and regional expertise.
• Collaborate with the FP&A team to align growth marketing strategies and expectations with game metrics.
• Analysis, Reporting, and Budget Management
• Monitor and analyze ASO KPIs and performance metrics.
• Utilize data-driven insights to make informed decisions and adjustments to ASO strategies.
• Stay updated on industry trends and competitor ASO strategies.
• Identify opportunities for differentiation and improvement based on competitive insights.
• Generate regular reports on ASO performance and present findings to stakeholders.
• Manage and allocate budgets effectively across different marketing channels for maximum impact.

Education & Key Qualifications

• 2+ years of experience in growth marketing and ASO, with a focus on the mobile gaming industry.
• Strong understanding of ASO best practices, app store algorithms, and app store guidelines.
• Proficiency in ASO tools and analytics platforms, with ability to execute experiments and analyze results.
• Strong data-driven mindset with the ability to analyze and interpret performance data.
• Ability to build out growth models and forecasting for installs.
• Ability to identify high and low confidence testing opportunities that would grow the game(s) from ASO/SEO perspective
• Excellent project management skills with the ability to prioritize tasks and meet deadlines.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Passion for mobile gaming and a deep understanding of the gaming market.

Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!

Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.

Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.

Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.