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Growth Marketing Coordinator

Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads, three subscription services, and 40+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide.

About the Role

Sago Mini is seeking a Growth Marketing Coordinator who will support our team as we introduce families all over the world to Sago Mini and Piknik. You’ll be responsible for daily digital campaign optimization, and helping the team to meet our product growth goals.

In this role, you’ll be able to see the direct impact of your work, and develop an understanding of how to achieve growth objectives by embracing a data-first mindset. The Growth Marketing Coordinator will work closely with product, data, and other pillars of our marketing team to promote responsible and effective growth strategies.

This is a one-year contract role and a hybrid position that requires you to be in our downtown, Toronto studio once a week.

You’ll thrive in this role if you…

• Have a strong desire to learn and grow, developing your skills while contributing to a successful, growing organization.
• Are looking for one-on-one coaching and mentorship.
• Thrive when you’re able to see the direct impact of how your work helps drive growth.
• Enjoy spending your working hours analyzing numbers, patterns, and reviewing data.
• Are comfortable speaking up, and sharing your thoughts and insights.
• Are open and excited to collaborate with a diverse team.

What You’ll Be Doing

• Supporting our portfolio of games by helping families discover Sago Mini and Piknik.
• Responsible for day-to-day evergreen user acquisition campaign strategy, and exploring new opportunities.
• Budget monitoring, validating spend projections, and sharing spend insights.
• Implementing changes that will improve our performance through campaign bid optimization, and surfacing ways to drive channel efficacy.
• Help manage Sago’s portfolio across multiple apps, assisting on day-to-day businesses, leading to eventually start owning products.
• Uncovering creative insights by analyzing and reporting on campaign creative across multiple products and advertising channels.
• Ideate on new creative treatments, and gathering insights for creative briefs.
• Responsible for maintaining standards for channel requirements, and ensuring new creative is uploaded to channels in a timely manner.
• Identify areas of opportunity for testing, and assisting with test implementation, monitoring, and sharing test results.

Qualifications and Skills

• 1 to 3 years of experience in growth marketing, digital media, or paid user acquisition.
• Degree in Marketing, Advertising, Communications or similar Bachelor’s degree.
• Previous experience buying digital media through platforms like Meta, Google, TikTok, or mobile ad networks.
• Foundational understanding of tactics that can be used to drive customer growth.
• Excellent organizational skills with the ability to manage multiple tasks and priorities at the same time.
• Excellent verbal, written, and interpersonal communication skills.
• Strong knowledge of Google Sheets and/or Microsoft Excel.
• You’re an analytical thinker, and possess creative problem solving skills.

Nice to Haves

• Experience assisting with budget planning.
• Previous experience working with subscription services.
• Previous experience working at a digital media agency.
• Understanding of project management tools like Asana, Monday, JIRA, Trello, etc.

About the Process

• You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
• If you’re moving ahead, we’ll book a call to learn more about your experience.
• If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
• If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a decision.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble, collaborative, and ambitious people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.