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Growth Lead, North America

In 2009, Riot released its debut title League of Legends and has since gone on to become the most played PC game in the world and a key driver of the dramatic growth of esports. Publishing’s role is to introduce our products to players and form authentic relationships with them through compelling storytelling.

We’re looking for passionate professionals who can teach us a thing or two. We promise to return the favor. We embrace those who see things differently and aren’t afraid to experiment. That's where you come in.

As Growth Lead, North America, you’ll report into the Director of Marketing for the North America. You will over see the media strategy for driving acquisition, retention, revival and viewership for Riot Games’ in North America. In turn, you’ll direct all paid media spend in the region - overseeing work planned and executed by our teams and agency partners. The role includes close collaboration with NA brand, creative, comms and insights teams on go-to-market plans, performance analysis and long-term strategic planning.

Responsibilities:

• Develop the media strategy for driving acquisition, retention, revival and viewership for Riot Games’ in North America
• Design and oversee the execution of full-funnel media plans for go-to-market launches, content releases, esports viewership tune-in programs and ad hoc product rollouts
• Make ongoing decisions around Investment, targeting and optimization
• Activate ongoing experiments for incrementally, new formats, channels and media mixes
• Collaborate with team members across the company to form a regional approach to marketing measurement, attribution modeling and martech infrastructure

Required Qualifications:

• 8+ years of experience in media, brand and performance marketing
• Deep knowledge and years of hands-on work in cross-channel media planning, performance marketing and measurement
• Capable of continual testing to drive innovation and effectiveness across all available channels, partners and formats
• Able to conduct effective analysis, synthesize insights and create actionable takeaways that drive cross-functional decision-making
• History of collaboration with creatives and brand marketers to achieve success

Desired Qualifications:

• Able to rapidly change direction when priorities shift, staying focused on the most relevant project and evolving to get it done .
• Attuned to others emotionally and verbally which helps you resolve conflicts quickly, comfortably , and respectfully. Rising problems can be tackled before they spiral down.
• Proficient at analyzing initiatives under a microscope, methodically dissecting their makeup. You communicate precisely with zero room for misunderstandings, whether via presentation or a quick email

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes your fellow Rioters, who are the customers of your work. Being a dedicated fan of games is not necessary for this position!

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave , plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

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It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).

Don’t forget to include a resume and cover letter. We receive many applications, but we’ll notice a fun, well-written intro that shows us you Dare to Dream and Execute with Excellence.