Global Media Manager, Battlefield

Electronic Arts
Guildford England United Kingdom
16 days ago
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Global Media Manager, Battlefield - London/Guildford

This role will be Hybrid to our Guildford office

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Growth Planning

Growth Planning delivers an audience-first approach to planning across channels and content to maximize growth and capitalize on data revealed opportunities. We have a relentless focus on designing a cohesive ecosystem across audiences, channels, and content to deliver a frictionless fan experience.

Within Growth Planning, the Global Media Manager, Battlefield will lead the global planning process for paid media across one of EA's biggest franchises, acting as a key strategic partner to Brand Marketing, Creative Production, Connections Planning and Marketing Intelligence. This position will report into the Senior Manager, FPS & A/A as a part of the Growth Planning team responsible for taking an audience first approach to plans across paid media channels maximising growth.

The Global Media Manager is accountable for developing annual and seasonal media strategies, clearly articulating how media will achieve our business objectives, and translating these strategies into a focused brief to guide the planning process with the media agency and regional planners. The Global Media Manager has a thorough understanding of the media landscape with the ability to advocate for its role within the broader marketing campaign and effectively project manage across a global cross functional team.

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