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Economy Designer

EA Sports AFL Team (American Football Live) is looking for a Game Economy Designer with experience to join the Economy team. You'll promote the delivery of game value to the customer, encouraging players to keep coming back and engage with the core game loop. You will employ methodologies of economics, sociology, and business intelligence to create a healthy game economy.

The economy systems will be tightly integrated with systems for player customization, game progression, reward structures, and overall gameplay balance.

You will report to the Creative Director.

Responsibilities include:

• You will design and balance game economy features that further the strategic vision of theproduct to improve retention, engagement, and monetization.
• You will model, build, and tune complex game economy systems with multiple currencies, progression systems, sinks, sources and monetization points.
• You will build the post-launch economy, including the incorporation of limited time events, reward structures, and purchases, and adjustments to support new features throughout the product lifecycle.
• You will partner with analytics team to collect and analyze economy, engagement, and monetization data; report on performance, suggest and implement optimizations.
• You will be the contact and resident authority on your areas of the game economy, including the economy health, corresponding daily game updates, and content pricing.
• You will establish and tune the economy, including drivers of purchase behavior, gameplay earn rates, purchase packages, pricing, virtual products, special events., to improve on meaningful metrics such as engagement time, retention, LTV.

Qualifications:

• 3+ years designing economies in digital games; 1+ years optimizing live service games.
• Understand game and economy balance and pacing in online games.
• Expertise with spreadsheets (can maintain complex spreadsheets) and in manipulating and summarizing large datasets.
• Break down game economy problems and identify important relationships and levers that influence the outputs.

• Model problems into quantitative systems, anticipate downstream effects, and draw conclusions.

• Statistical knowledge, able to create ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design.

• Analyze the core loop of the game and implement rewarding systems through empathy for the player.

Bonus Points for having:

• Bachelor’s degree in Economics, Finance, Statistics, Marketing, Business, or Social Science.
• R, SPSS, SAS or other statistical analysis software competency.
• Experience working with SQL.
• Programming experience (Python, C#, VBA, or others).
• Experience with several testing methods such as multivariate, A/B, statistical hypothesis and play testing; experienced with cluster analysis, regressions, distribution modeling, sensitivity analysis.
• Knowledge of microeconomics and pricing theory.
• An understanding of client/server architecture and data collection pipeline and mining.
• Passion for games on all existing formats: board games, card games, sports, paper RPGs, all genres of video games with special focus on live service games.