EA SPORTS & Racing, Athlete Marketing Manager

Contract length: 12-month fixed-term contract

Location: Guildford, UK

Working model: can be remote or hybrid, near an EA EU/UK hub

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programmes, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL football, FIFA soccer, F1 Racing, NHL® hockey, NBA LIVE basketball, and EA SPORTS UFC .

EA SPORTS & Racing Athlete Marketing Support

• As an Athlete Marketing Manager you will build relationships with male and female athletes in key markets for our football (soccer) and racing business.
• You will understand our EA SPORTS marketing goals and support us in building holistic marketing plans for how and when we engage with football and racing talent.
• You will identify cross-sport integration opportunities in benefit of long-term ambassador relationships and EA SPORTS marketing goals.

• Tracking and reporting of KPI´s for athlete activations and marketing campaigns will be an important part of your responsibilities.

Relationship Management

• Foster talent communication & outreach for local marketing opportunities
• Manage end-to-end talent logistics for shoots and activations.
• Work with regional campaign and production teams to create and fulfil contractual rights with our ambassadors.
• Develop documentation to collaborate with international teams of best ways to engage with local ambassadors for marketing services.

Deliverables

• Local talent marketing plans for our ambassadors
• Measurement strategies and retro-analysis reports
• Executional briefs for ambassador engagements
• Social media plans for ambassadors to support the broader marketing campaigns
• Support ambassador marketing plans as part of EA Sports brand level programme

Requirements

• Great relationship experience to engage with high profile talent and their representation
• A great level of experience in sports marketing with focus on racing and football
• An eye towards the future of sport
• Entrenched in sports culture, lifestyle and trends
• Proven experience in marketing
• Ability to manage multiple high profile projects simultaneously
• Exceptional verbal and written communication skills
• Succeed in fast paced environments
• Ability for international travel