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EA SPORTS FC Brand Marketing Intern

EA SPORTS FC Brand Marketing Intern

Contract: 6 month Internship

Location: Lyon, France

Work Model: Hybrid (from the EA Lyon office and remote)

Start Date: July 2023

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that "EA is where I want to be".

Job Description

You will work as part of the brand marketing & communication team based in our Lyon office. This is great opportunity to gain valuable experience working in an international company within the video games industry.

Responsibilities:

• Support the Marketing team in daily operations
• Work on multiple marketing material adaptation
• Marketing translations across all EA SPORTS portfolio
• Adaptation of advertising campaigns: TV, Online, Radio and Print across all EA SPORTS portfolio
• Adaptation of packaging, product sheets, metadaform and the marketing deck for the French market across all EA SPORTS portfolio
• Participation in the preparation of briefs for the agencies (PR, talents, creative production), analysis and implementation of the recommendations
• Work on PR activities: Review our localized official press communications materials across all EA SPORTS portfolio (FC, PGA, Madden, NHL) on average 50 per year + Share information and assets with our agencies
• Work on Communities activities: collaborate with the French community manager to prep and share relevant information and assets on our owned media channels
• Participation in clubs’ partnerships management
• Coordination with the departments involved in the product lifecycle (Brand Marketing, Legal, Sales, Retail and Development Studio)
• Coordination of our EA SPORTS stocks/merchandising platform
• Implement contests, partnerships, promotions and consumer events or press
• Track, monitor and manage the marketing brand performances of our local brand activations across the entire lifecycle of our campaign (campaign highlights)

Qualifications:

• Business school or university course +5, desired specialization Marketing
• Previous experience in an internship (preferably in Marketing)
• Passion and knowledge of sport and football
• Interest in entertainment, influence and video game industry
• Knowledge of the main social media platforms
• Fluent French and business level English (the assignment includes frequent and regular exchanges with European marketing teams and development teams at the studio)
• Interest for EA SPORTS franchise and other sport titles

Desired Skills:

• Strong writing skills
• Proficient use of Microsoft Word, Excel and PowerPoint
• Photoshop skills or other popular creative software is beneficial
• Independent and proactive
• Team player
• Quick learner and analytical thinker

Take your career to the next level - apply now!

Submit an up-to-date CV along with a cover letter in English which explains why you would like to complete your internship with Electronic Arts and what interests you in this specific role.