In the position of Director of Public Relations in Raleigh, North Carolina, you will partner with our VP of Marketing to lead our public relations efforts and take on responsibility for the strategy, collaboration, execution and measurement of PR & Media Relations Campaigns. Your goal will be building and enhancing a favorable image of our company with employees, potential candidates, clients, potential partners, influencers and the gaming consumer. A passion for video games, technology and entrepreneurship is a must. When working on a team, you listen well, collaborate seamlessly, and you are not afraid to share innovative new ideas. As an individual, you are accountable, trustworthy, and proactive.
CORE JOB FUNCTIONS/RESPONSIBILITIES:
- Lead marketing communications plans including strategy, goals, budget and tactics
- Partner with outside agencies to develop media relations strategies, seeking high-level placements in print, broadcast and online media
- Help to coordinate all public relations activities including events logistics, speaking opps
- Work closely with regional marketing teams to create engaging content for audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press announcements, bylined articles and presentation scripts
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Ability to combine traditional Public Relations activities with next generation solutions, such as Xsolla’s Cloud PR system
EDUCATION/EXPERIENCE
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- 5-7 years and a proven track record strategizing and executing successful public relations campaigns at both a domestic and international level
- Strong relationships with both business and industry media outlets, content creators/influencers is a bonus
- Exceptional writing and editing skills - short form, long form, branded content, light ad copy writing
- Solid experience with content for social media including bylined articles, Facebook, Twitter, etc.
- Global event planning and execution experience
- B2B Marketing
- Experience in handling crisis communications via social platform interactions
- Must have experience working in the video game industry
- Fintech experience is a plus
Freedom to Act:
- Ability to self-motivate and work individually, while also working within a collaborative team
.
Size and Complexity:
- Proven track record of successfully managing company reputation and multiple product launches while maintaining a positive, professional image of the organization
Interaction:
- Willingness and ability to participate in special projects
- Ability to handle confidential information with the utmost level of professionalism
- Performs well on cross-functional project teams and with external vendors
External Relationships:
- Understands the full spectrum of skill required to manage customer-centric relationships with partners
BENEFITS:
- Comprehensive Benefits Package (Medical/Dental/Vision/Life) + More!
- Matching 401K!
- Generous FTO policy!
- Career Development + Growth Opportunities!
- Entrepreneurial, Collaborative Environment!
ABOUT XSOLLA:
Xsolla is the video game commerce company, powered by its Transaction Engine and Business Engine, that helps developers and publishers market, sell, connect and optimize their games globally. Serving only the video game industry, the Xsolla Transaction Engine powers the full suite of cloud-based tools to promote and monetize projects, while Xsolla Business Engine provides clients with the roadmap to maximize those tools, and connect them with industry partnerships to expand their business. The two work seamlessly together -- for businesses of all sizes, from indie to enterprise -- to solve the complexities of distribution, marketing and monetization so they can increase their audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Roblox, Ubisoft, Epic Games and KRAFTON. For more information, please visit www.xsolla.com.
Xsolla is an equal opportunity employer and does not discriminate based on the following: race, color, ancestry, national origin, religion, creed, age (over 40), disability, mental and physical, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, and any other terms deemed by the State of California.
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Xsolla takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. For more information related to GDPR or CCPA please reach out to careers@xsolla.com .
L ongevity O pportunity V ision E njoy the game!