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Director of Product Marketing
3 years ago
Job Title:
Director of Product MarketingRequisition ID:
R003458Job Description:
Job Title: Director of Product Marketing
Reporting To: Director of User Acquisition
Department: Mobile Growth
Location: Santa Monica, CA
Your Platform
Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall ® , Tony Hawk ®, Guitar Hero ®, Crash Bandicoot™, Skylanders ™ and Call of Duty ® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.
And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.
We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.
Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.
Your Mission
We are seeking a Director of Product Marketing to shape CODMobile Global Marketing Strategy. You are a born storyteller that lives and breathes products. You are a stellar communicator and an analytical problem-solver. You are a team player who can easily balance structure with dynamic environments. You will understand where the market is headed and the needs of our customers to focus our products on the areas of greatest impact. You are also responsible for launching these products to brands to allow them to connect in meaningful ways with their consumers and to our game studios to allow them to thoroughly engage our players
- Own community, Influencer, first party, ASO, and overarching International go to market strategy.
- Serve as the 'voice of the customer', developing insights internally and externally, and conducting assessments of market trends; developing business cases that guide development prioritization
- Oversee content pipeline across all owned channels
- Develop go-to-market plans inclusive of packaging, positioning and creating compelling messaging for our ad products
- Develop Strike Plan deck as key communication piece of product go to market to the rest of AB org.
- Stay up-to-date on key competitor capabilities from both in-game ad experience and ad technology platform perspectives
- Lead Cross-functional communications to effectively support CODmobile
- Directly manage: community team, content pipeline team, and global marketing team.
- Lead a team of talented Product Marketers, develop their skills, and define their career paths
Player Profile
Minimum Requirements:
- 10+ years of experience in product marketing or product management with 4+ years of team management experience, ideally for a Digital Media Publisher, or an Advertising Technology company. Consulting background a plus.
- Experience in mobile marketing strategy and having launched at scale mobile products
- Excellent verbal and written communication skills, with capacity for highly structured and rigorous quantitative and qualitative analysis
- Strong analytical mindset, using data to substantiate your business cases and strategic conclusions
- Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
- BA/BS degree from top-tier school
- Ability to work in self-directed, fast-paced, results-oriented work environments
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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