Reporting To: Chief Executive Officer
Location: Although we are headquartered in the U.S., we operate as a globally distributed team and are open to the Director of Consumer Marketing being based anywhere, provided you are open to traveling as is reasonably required to collaborate in person with others from the team.
About Endless Studios:
Endless Studios is a youth-centered studio where the next generation of creators apprentice with professionals to create worlds and develop games for an ever-expanding metaverse where you can make anything and mod everything.
Inspired by the collective culture of open source software communities and the creative culture of game modding communities, Endless Studios will operate as a globally distributed, massively open game making studio and learning community
About the Position:
We are seeking a marketing executive who has the instincts and experiences to reach the next generation of creators and build a thriving global community who collaborate with collective interest to make endlessly engaging games together.
We are looking for someone who can articulate an inspiring vision to engage this community; manage a communication and community building strategy that is effective and efficient; and inform an iterative product development process that is highly responsive to the community.
In collaboration with other leaders in the Company, the Director of Consumer Marketing will play a key role in developing and driving key global marketing, community building and channel development strategies. You will manage the overall process of ideation, development, testing, and execution of these global campaigns and initiatives.
The Director of Consumer Marketing will need to lead at both the strategic and creative level to drive marketing initiatives, while having impeccable project management skills and a track record of leading and growing a team. We highly value documenting, presenting, sharing and iterating to help develop and optimize our approach; and to drive consensus across all levels of the organization.
Key Responsibilities
- Lead the global marketing strategy that brings our creative vision to life and drives continued growth within the Endless Studios community;
- Leverage data-driven insights and trends that weave in culture, creators, and content to fuel growth among a digitally native audience;
- Develop a global brand-building strategy that clearly communicates our mission and commitment to the community;
- Lead the development of earned media and social strategies that serve as both the primary engine of user acquisition and inform an iterative product development process that is highly responsive to the community;
- Collaborate with the product development team to implement both real world and virtual events, programs, and competitions that help create high value opportunities for recognition and reward within the community;
- Evaluate the targeted use of paid media campaigns as the community grows such that a reasonable ROI can be achieved;
- Collaborate with other leaders in the Company to develop a monetization strategy for collectively developed games to enable a “learn to earn” opportunity for our community members;
- Build a team of talented marketing professionals over time to develop best-in-class, insight-driven marketing strategies and execute effective campaigns.
Desired Experience and Skills
- 10+ years of demonstrated career progression and strong performance in roles of increasing responsibility with relevant industry experience, which may include leading consumer brands, digital platforms, consumer services, entertainment streaming services, consumer-centric subscription models, and/or gaming;
- Fluency in diverse aspects of marketing (with an emphasis on digital) including: social strategies, channel development, agency management, performance marketing, product development, brand development, customer acquisition, and driving engagement through content;
- Led global marketing campaigns using market and consumer trends to define and execute on identified growth opportunities;
- Ability to flex between a creative mindset and analytical thinking. Data oriented in decision making.
- Prior success at leading a team and developing people;
- Experience shaping and shifting online communities and influencers;
- Passion for education, youth culture, gaming;
- Excellent communicator in both verbal/written skills who knows how to craft a narrative;
- Bachelor’s degree or equivalent, preferably within business, marketing or a related discipline.
Endless Studios Background
www.endlessstudios.com
Endless Studios was established as an independent venture in the fall of 2021 by E-Line Media and Endless Network to harness the power of games to help the next generation of creators understand and shape their world.
Endless Studios brings together the leadership teams and innovative platforms these organizations have collaborated to create including The Endless Mission (www.theendlessmission.com), a community-driven creation sandbox game where you can you can make anything and mod everything, and Terminal Two (www.terminaltwo.com), a game-based learning platform where players learn the fundamentals of coding and computational thinking through a diverse collection of games where hacking is a key mechanic.
About E-Line
www.elinemedia.com
Across the planet we spend billions of hours a week playing video games. E-Line is a video game developer and publisher dedicated to helping make this incredible investment of time and energy both fun and meaningful. E-Line was founded over a decade ago to develop games that catalyze curiosity, explore meaningful themes, and provide gateways to new perspectives and interests. Our consumer games with meaningful themes (e.g. Never Alone , Beyond Blue ) and our game-based learning platforms (e.g. Gamestar Mechanic , MinecraftEDU ) have reached a global audience of over 10 million players across channels and been used by over 15,000 schools and after-school programs.
E-Line is globally recognized as a pioneer in the games and impact sector. The company is regularly featured at gaming conferences, educational forums, and other global convenings. E-Line has also been a key driver of a number of high-profile impact game initiatives, including the National STEM Video Game Challenge (launched at the White House by President Obama), the Games and Learning Publishing Council (funded by the Gates Foundation) and the ASU Center for Games and Impact.
E-Line is a double-bottom-line, for-profit enterprise whose investors seek market-level financial returns and positive social impact.
About Endless Network
www.endlessnetwork.com
Endless Network is a global network of companies, foundations, non-profits, technologists, and advocates who want to unlock human potential through technology. We are dedicated to empowering the next generation to succeed in the digital economy. We work to transform the lives of kids and young adults by expanding access to technology and information; and by helping them develop 21st century skills.
We believe kids can have fun and learn at the same time. Creating immersive games that teach real coding concepts will help our communities prepare more youth for STEAM careers of the future and equip teachers and parents with reliable tools to keep their students engaged and motivated.
At Endless Network, we not only create epic coding games that kids love, we also partner with organizations that advocate for digital literacy, work to equip youth with tech skills, and promote careers in the new economy.
Endless Studios is is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.