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Senior Manager, Marketing

Work From Anywhere in the U.S. - Remote Friendly Role - Chicago/Midwest Preferred

Level Ex is on a mission to advance the practice of medicine through play. We bring together top game designers, biomedical engineers, 3D artists, medical professionals, and user experience experts to create neuroscience-backed games that let healthcare professionals advance their clinical skills, earn CME, and keep up-to-speed on industry breakthroughs.

Top-20 Pharmaceutical and Medical Device companies (including J&J, Amgen, Philips, Baxter, and many others), national medical societies, and government organizations such as NASA leverage Level Ex's acclaimed platform for HCP education and training.

Did we mention that they are fun, too? Our games drive an order of magnitude more engagement than other digital HCP marketing and training approaches…and we are just scratching the surface of what is possible. Join us.

What You'll Do

Reporting to our Head of Marketing, you will lead the Pharma product marketing strategy & execution and our core game marketing initiatives by bringing your expertise in the following areas:

• Collaborate cross-functionally to create and execute a B2B Pharma product marketing strategies that are aligned to the product roadmap; create case/ROI/efficacy studies to lead a consistent and scalable sales and engagement model; Lead an omni-channel marketing strategy, including channel mix, piloting innovative programs, and developing messaging and positioning
• Marketing: Create and execute on B2B product marketing strategies that are aligned to the product roadmap; create case/ROI/efficacy studies that will drive a consistent and scalable sales and engagement model; Lead an omni-channel marketing strategy, including channel mix, piloting innovative programs, and developing messaging and positioning
• Competitive landscape: Monitor and report on trends, best practices, and marketing programs (through Google alerts and other sources) that can be turned into compelling, high-quality content; gain insights into customers' purchasing decisions; recommend strategic themes and communications based on findings
• Personas: Define Level Ex target personas and buying behaviors; define the optimal client journey with marketing touch-points for each type to deliver maximum benefit to Level Ex and our clients
• Client: Drive utilization by influencing med device clients to adopt promotional and engagement best practices and develop tailored, compelling marketing plans, leveraging Level Ex's and the client's marketing channels, to accelerate growth
• Data/Reporting: Make data-driven decisions; accurately measure marketing campaign effectiveness and optimize the client journey related to product feature adoption and usage to make future recommendations
• Trade Shows: Manage content, partner strategy, and logistics for all Pharma trade shows
• Community Engagement: work closely with the community engagement team to develop strong partnerships to leverage community support within the sales cycle
• Public Relations: work with the public relations team to drive Pharma PR strategy that leverages corporate/thought leadership content
• Growth Marketing: Collaborate with the growth marketing team on all digital campaigns and journey mapping activities
• Creative: Collaborate with Creative to create a consistent and compelling visual story using game art and raising the bar of sophistication
• Budget & Project Management: Provide budget estimates and forecasts for all marketing activity, including defining success measurements, alignment to OKRs, and optimizations for each channel and hold internal stakeholders & clients accountable for deadlines in order to have on time (and on budget) campaigns
• Foster positive team interactions amongst all departments (e.g., Marketing, Sales, Product/Production, Art, Game Design, and Senior leadership); drive a growth mindset, maintain a positive attitude, self-direct and, generate fresh ideas

We're Excited About You Because...

Your Background

• 6+ years of product marketing experience
• Experience working in digital healthcare and startup environment
• Strong team player with the ability to manage up, down, and across the organization
• Compassionate, smart person with a passion to connect with and understand consumer needs in healthcare and populations health
• Results driver, with a keen focus on understanding the business economic drivers and prioritizing efforts accordingly
• Project management experience and achieve high-quality work against competing priorities and have experience managing stakeholders through different stages of content development

What You'll Bring

• You have the right amount of right and left-brain balance – you can both think strategically with the ability to think creatively beyond what we have done historically, to build strategies rooted in insight and to proactively use data and best practices to make suggestions and recommendations internally and externally and you can put your ideas into action, working on the tactical work at hand
• You're a client-facing, partner-oriented growth mindset, with the ability to understand client and our needs and suggest projects and plans that delivers against both goals
• You're a natural storyteller with exceptional writing and editing capabilities; you understand how to grab and hold readers' attention and can demystify complicated health topics for a consumer
• You're curious, passionate, helpful, enthusiastic, collaborative and data-driven
• You are highly motivated and self-starter / with a strong sense of purpose and urgency. Willing and able to make decisions with less than perfect information, ability to think bigger and push norms!

Bonus Points For

• B2B Product Marketing to Pharmaceutical companies
• Health Tech SaaS product marketing experience
• HubSpot and WordPress skills

Benefits & Perks

• Multiple health insurance plans with 100% company-paid premiums
• 401(k) with generous company-paid match
• 100% remote for all U.S. employees
• Family-friendly benefits; Dental, vision, and optional pet insurance, 4 weeks of PTO, 2 weeks of company holidays
• Monthly snack allowance sent to your home
• Remote after-hours team events, like board games tabletop simulator, Jackbox Games, etc.
• DEI events, game jams, virtual happy hours, and other events

Interested?

Please send us your resume along with an optional cover letter detailing why you're an excellent fit using the links below. We look forward to hearing from you and exploring the possibilities.

Diversity Statement

Level Ex is the collective sum of all our individual experiences, backgrounds, and influences and we pride ourselves in growing and learning together. We are an Equal Opportunity Employer committed to building an inclusive and diverse environment where everyone's individuality is respected, and everyone has an Identity. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.

No Agency or Recruiter submissions will be accepted.

Legal authorization to work in the U.S. is required.

Socials

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