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Director, Media Distribution

We are EA—the world's largest video game publisher. You're probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield and Star Wars, to name a few. But maybe you don't know how we're committed to creating games for every platform—from social to mobile to console—to give our consumers that anytime, anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those around you and ignite your path in any direction you choose.

At the Competitive Gaming Entertainment (CGE), we're pushing the boundaries of the industry. We're innovators and storytellers who want to engage our players and viewers creating the most entertaining experiences for our titles. We're creating content of different types and media at a blistering place and are looking to bring aboard a leader to help guide our global media distribution strategy. Reporting to the Senior Director of Commercialisation, CGE, you will manage a team responsible for creating both reach and revenue for our Competitive Gaming content across multiple platforms.

Join us in driving the next revolution in games.

Responsibilities:

The Director of Media Distribution will oversee global media distribution for our Competitive titles (FIFA, Apex Legends, Madden), focusing on maximising engagement. Their main responsibilities include:

• Implement the global distribution strategy for Competitive Gaming, including goals, greenlight meetings, and go-to-market plans across different titles, content types, geos, and audience segments.
• Drive media partnerships with a focus on revenue deals with global digital partners
• Manage a diverse team of:
• Sales professionals managing distribution deals from beginning to end, including outreach, pitching, and closing
• Account managers managing ongoing relationships with distribution partners (across linear, digital, social, and OTT platforms) and functioning as the liaison between internal EA groups
• Agency partners, who partner with the CGE to extend international reach
• Be the media rights subject-matter expert within the CGE, sharing insights, and best practices.
• Work with Content & Programming, commissioner, Brand Marketing, and Brand Partnership teams to agree on beats, media packages, sponsor integrations and go-to-market plans.
• Partner with analytics and audience growth teams to develop methodologies and analytics to demonstrate the efficacy and return on investment of different programs and platforms.
• Create Asia-specific strategy to expand the reach of all titles in the region, partnering with CGE and our teams in-market, weighing investment versus upside
• Work with Business Affairs and licensors to provide regular updates and ensure strategic agreement
• Evaluate and explore new opportunities with an eye towards innovation

Qualifications:

• 7+ years of experience in sports or media and entertainment with experience selling media rights deals.
• Knowledge of global media platforms, including digital, social, and linear. Knowledge of players in specific regions (e.g. Brazil, China, Japan) and platforms with a Gen-Z-focused audience (e.g. TikTok, Instagram).
• Experience with the commercial aspects of media distribution, including rights fees, ad inventory, sponsorship passthrough, promotional inventory, promotional support, and reporting
• Experience with the connectivity between content distribution and content production
• Existing network of contacts in the broadcast space – agencies, linear networks, OTT platforms, and subscription services
• Comfort with diving in and driving programs as an individual contributor
• Experience growing a high-functioning team across multiple time zones
• Experience working in a large organisation, specifically across departments in a matrixed environment
• Experience working globally with an understanding of global and local differences, content distribution, and content customization
• Organise a high-volume workflow and follow a project through to completion, keeping partners informed
• Bachelor's degree or equivalent combination of education and experience