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Director, Global Publishing, Hearthstone

Team Name:

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Job Description:

We are on the hunt for an exceptional, results-oriented marketing leader to join Blizzard Entertainment as Director of Global Publishing for its award-winning mega franchise, Hearthstone!

This team leader will be agile, highly collaborative and have a track record for building impactful marketing campaigns grounded by data and insights. They will manage a team of rock stars across brand marketing and community disciplines. They will work in lockstep with development leadership, and they will inspire a variety of integrated marketing teams across the company to showcase Hearthstone’s constant stream of innovation and content forged for millions of active and prospective players around the globe.

In addition to building global go-to-market plans for key game milestones and driving critical business initiatives, this individual will be responsible for working closely with regional leaders to help evolve their market strategies and tactics as well as manage execution for our North American market.

Responsibilities:

• Manage the Hearthstone brand globally, protecting it, evolving it, and refining how we communicate about it
• Build authentic and long-lasting relationships with our player base
• Partner with Publishing leaders across regions and disciplines to coordinate, develop, measure and improve global marketing strategies and tactics
• Work closely with Product Management and Live Ops partners to inform business decisions, bring new business opportunities to market, and manage Publishing team finances
• Coordinate with Community, Public Relations, Consumer Marketing and other discipline leads to ensure that we are taking a multi-disciplined approach to marketing
• Work in partnership with Consumer Marketing leads to identify regional creative needs and to help inform and inspire creative development of core marketing assets
• Analyze performance data to identify challenges and opportunities for Publishing and marketing overall
• Lead a team, coach and develop team members, share marketing best practices across franchises and marketing adjacent groups, and facilitate knowledge sharing abroad
• Manage partner marketing initiatives which includes 1st party partner promotions/featuring, co-marketing deals and more

Requirements:

• 10+ years of relevant brand/product marketing experience
• Experience working with international marketing teams, evaluating, evolving and facilitating great regional execution
• Ability to work closely with game development to build effective marketing initiatives
• Ability to coordinate with Community, Public Relations and Consumer/Digital Marketing leaders to build integrated marketing campaigns
• Strong presentation skills and the ability to sell-in and champion initiatives in a highly matrixed environment
• A passion for video games!

Pluses:

• Passion for and understanding of Hearthstone!

• Experience working on games-as-a-service video games
• Experience marketing mobile games and working with mobile first party partners
• Experience with performance marketing

Required Application Materials

• Resume
• Cover Letter which should include:
  • Why you are interested in working at Blizzard
  • What games you are currently playing

**Only submittals with Cover Letters will be considered.